Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.
Make contact to get your press releases amplified!
Latest Industry News
Riverbed’s PR team expansion aligned to agency growth
The month of May saw Riverbed, leading female, black–owned and managed, integrated communications agency, boost its public relations team with the appointments of Sibongile Modiba and Mpho Singo. Joining as Account Director after 13 years of industry experience, Sibongile brings her strength in strategy and reputation management to the agency. She holds a National Diploma in Public Relations... Continue reading→
The Fastest Growing South African Website Does It Again
ZAlebs Record-Setting Growth Continues In May With Over 1,400,000 Site Visits, 3,000,000 Page Views, 6,000,000 Facebook Engagements And 2,000,000 Twitter Impressions Johannesburg, ZAlebs (www.zalebs.com) the leading South Africa lifestyle website with a focus on “Life Love And What’s Hot” in South Africa, is proud to release record-setting numbers for May which continue the surge in... Continue reading→
Konica partners with House of Brave
Konica Minolta South Africa, a wholly owned subsidiary of the Bidvest Group of Companies, recently announced that it would be leveraging off its proven, world-class printing technology to break into the local labeling and packaging industries. To assist the company in this and other innovative value-added solutions, independent agency House of Brave has come on board with... Continue reading→
Five Reputation recovery steps if your name emerges in #Guptaleaks
By Vincent Magwenya CEO of Conversations Media and Communications Prepare yourself By now you would have observed that some of the individuals whose names appear in the leaked emails by members of the Gupta family and their associates, were not necessarily people involved in their business dealings. They may have simply been candidates for public... Continue reading→
Young black, female owned businesses on the fast track to success
The inaugural Seed Academy/WDB AccelerateHer programme, a three-month business accelerator for female entrepreneurs, sponsored by Shell Downstream South Africa concluded by notching up a string of successes for young black female owned businesses. The fully-funded AccelerateHer programme provided 25 black female entrepreneurs with an intensive programme including developmental workshops, high impact business development support and... Continue reading→
Corrine Bennett, General Manager – Client Services and Relationship Management at CBR Marketing Solutions
There’s no such thing as digital marketing, Corrine Bennett, CBR’s Marketing Solutions’ newly appointed GM – Client Services and Relationship Management, told stunned University of Johannesburg marketing students. She was making a point. “When people say we need to focus on digital or grow in digital marketing, they’ve missed the boat. We cannot afford to... Continue reading→
Sani Moyo, Social Media Specialist at CBR Marketing Solutions
Social media specialist at CBR Marketing Solutions, Sani Moyo, has been a strong part of the growth of the company since it was established in 2011 with a staff of four – all sharing one desk. Today the digital marketing specialist company has a staff of 35 and offers a wide range of services that... Continue reading→
Should Brands Compete Online?
If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since... Continue reading→
Free waterless car wash campaign by Engen simulates F1 pit stop to launch new fuel
Simulating the speed and enhanced performance of a real Formula One pit experience, 700 Engen motorists were treated to a free waterless car wash by a pit crew who demonstrated Engen’s improved performance and economy as part of the launch of their new advanced energy formula, Engen Primax Unleaded. “A traditional car wash, wastes on... Continue reading→
Wonderful Winter! The Winter edition of South African Wedding Inspirations on sale now
If you’re one of those brave and innovative brides who are embracing a winter wedding, you need to grab a copy of the Winter issue of South African Wedding Inspirations, on sale from 12 June at retailers nationwide. In this issue, we look at this chilly but sensational season’s most exciting trends and show you... Continue reading→