Latest Industry News
SCOPEN 2017 planning, ready to meet top marketing execs
With the first edition of AGENCY SCOPE South Africa completed in 2016, Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) are well on the way to getting the research required to produce the 2017 edition. “In highlighting 15 key trends in the South African communication, marketing, procurement and advertising... Continue reading→
Six common social media errors that are simple to overcome
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right. In this day and age it’s imperative for brands to have a digital presence. And while most brands have made an effort to be “searchable”... Continue reading→
Outdoor Network launches innovative roadside digital rotating Billboard network.
Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around the country in the months to come. Ideal for advertisers seeking national coverage, the new digital billboard from Outdoor Network provides brands and advertisers with an exciting new offering... Continue reading→
The South Africa Brand Summit and Awards attracts local and international thought leaders
The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panelists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author SikiMgabadeli –... Continue reading→
YouTube’s Ad Controversy and How It Affects You
YouTube and Google hit with controversy and advertisers are not happy! YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that advocated hate speech, and, in extreme cases, even terrorism. This wasn’t just a disaster for Google, but also for brands whose values and... Continue reading→
Why guaranteed leads matter
The ultimate goal of all marketing is to generate sales, which means that every cent of marketing spend needs to be reaching the right people with the right message in order to give companies worthwhile returns on investment. Lead generation is the foundation of all marketing, and it seems obvious that successful marketing, with good... Continue reading→
5 Purpose Driven Brands
Added Value highlights 5 purpose driven brands to help us feel really good about spending our cash. Admittedly, it’s what we’ve come to expect from brands like these. IKEA refugee shelters offer dignity IKEA’s non-profit foundation Better Shelter is providing safer and more sustainable homes for refugees and displaced families. Working with the UN Refugee... Continue reading→
Social media sells cars
How social media drives down the cost of putting drivers in new vehicles Social media drastically reduces cost per lead in the automotive industry. Add to this, the fact that 2017 will see the CMO under increased pressure to directly impact bottom line. Given these two drivers, it’s hard to understand why the automotive industry... Continue reading→
THE SOUTH AFRICA BRAND SUMMIT & AWARDS ATTRACTS LOCAL & INTERNATIONAL THOUGHT LEADERS
The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panellists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author Siki Mgabadeli... Continue reading→
Traditional media not dead YET for Millennials!
Traditional media is not dead for Millennials – yet! According to Consumer Barometer, Millennials don’t go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course use it for entertainment like watching videos. They... Continue reading→