Latest Industry News
Habit – the advertising industry’s ultimate loyalty programme
A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded... Continue reading→
Keep the rainbows, give us representation
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why... Continue reading→
Ogilvy launches Cultural Relevance approach to make brands matter
Ogilvy launches Cultural Relevance approach to make brands matter and supporting tool “ADAM”, an advanced mapping tool that brings planning rigour to influencer and micro-influencer identification. Ogilvy South Africa this week launched its public relations and influence-led Cultural Relevance strategic framework, an innovative new addition to its set of tools developed to help brands and... Continue reading→
Relativ excited to announce Katja Wellen as Sales Account Manager
Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group.... Continue reading→
Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief
Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying. The proudly Nelson Mandela Bay agency is delighted to be working with the MBDA again, and to be part of the area’s growth, rejuvenation and development. “Everyone here at Boomtown believes in what the... Continue reading→
Who’s afraid of the big bad lead?
Who doesn’t love Sales Qualified Leads (SQLs)? Both marketing and sales go gaga for SQLs, but whose job is it to make sure the SQLs actually turn into a sale? Everyone loves an SQL. We crave those hot sales qualified leads dripping out the bottom of our sales funnel. And we think that, once they’re... Continue reading→
The good, the bad, and the verified: The truth about email databases
The truth about email databases Nurturing people through email is a key factor of inbound marketing but not every email database is perfect, so verifying the validity of your databases and keeping them up to date is vital. Here’s why. So you have a fantastic product or service and you want to get the message... Continue reading→
Understanding the role of Procurement will help agencies secure more client wins
So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an agency’s offering and 36.3% make... Continue reading→
Let’s talk Blockchain
Save the rain forest. Track property owners. Get better protected data. Let’s talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today’s everyday life and media environment. I’ve recently found myself delving into the quite unknown world of Bitcoin and crypto currencies. What I’ve discovered is that crypto currency is certainly here... Continue reading→
Duke tops off new business haul with Pioneer Foods win
DUKE Advertising has recently been appointed to handle the advertising for the Pioneer Foods’ snacks and treats, pasta and legumes categories. This new business includes several different brands in these categories and is the latest acquisition in a particularly successful new business phase for the agency. Commenting on the agency’s new business growth, DUKE C.E.O Wayne... Continue reading→