The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023. The MRF’s CEO, Johann Koster says, “The upcoming data release will provide insights into consumer behaviour and spending patterns from the first […]
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Exploring the Intersection of Technology and Marketing Effectiveness at Upcoming Effie SA Dialogue The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding on this vital theme, the dialogue will […]
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With over 300,000 Saffas (South Africans) proudly calling the United Kingdom home, it’s no secret that living abroad comes with its share of longing for the taste of home. Whether it’s the braais, the warm sun or even iconic South African brands, we know you miss it all. That’s why Bokomo is here to bring […]
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QACC AFRICA to launch in South Africa, appoints Khangelani Dziba as Country Committee President
RAPT Creative Group Division Head of PR & Influencer Partnerships, Khangelani Dziba (they/them), has been appointed as the Country Committee President for the Queer and Allied Chamber of Commerce Africa (QACC Africa). QACC Africa facilitates a diverse and inclusive economy in Africa by establishing a dynamic and thriving commercial ecosystem for queer entrepreneurs, queer-owned/operated businesses […]
Continue readingMore TagTwo Silver Effies For VMLY&R South Africa And Nando’s
It was a good night for VMLY&R South Africa and Nando’s at the 2023 Effie Awards South Africa Gala on Friday. They took two silver awards for the Bright Sides campaign, in the Current Events and Timely Opportunity categories respectively. Awarding Effectiveness This is the third year that the Effie Awards have been held […]
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2023 Effie Awards South Africa Winners Announced
The 2023 Effie Awards South Africa Gala Celebrates a Triumphant Year of Marketing Effectiveness The 2023 Effie Awards South Africa Gala, held on September 15th at Urban Brew Studios in Randburg, marked the third year of this esteemed global awards programme on local shores. This year’s event was doubly special, as it not only announced […]
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VMLY&R South Africa Appoints Nhlanhla Ngcobo As ECD
VMLY&R South Africa has appointed Nhlanhla Ngcobo in the position of Executive Creative Director. Ngcobo joins the agency from 1 September 2023 in the Johannesburg office. The multi-award-winning Executive Creative Director has over 13 years’ experience in the advertising industry. He has worked on most of South Africa’s most loved brands, delivering insightful work that […]
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Games for marketing: Nothing new but growing in impact
Even if you don’t consider yourself ‘a gamer’, chances are you engage in at least some form of gaming in your day-to-day life. Maybe you keep yourself busy by playing mobile games at night while you watch your favourite series, or maybe you just don’t feel like your day has really started until you’ve completed […]
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BRC releases RAMS AMPLIFY™ Reach & Frequency data
The Broadcast Research Council of South Africa (BRC) has confirmed that the RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data has been released to the media and advertising industry with immediate effect. The BRC’s CEO, Gary Whitaker says, “We are pleased and excited to announce that the new innovative Reach and Frequency radio data […]
Continue readingMore TagGearing up for the MMA’s SA IMPACT Conference: Thriving in the Modern Marketing Landscape
Fact: 78% of CEOs rely on their CMOs to steer growth in their organisations and move the financial needle by aligning to the efforts of their boards and CFOs. As such, never before has the CMO role been as integral to the needs of the business, not least due to ever shifting market dynamics. This […]
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