Digitata Insights, a subsidiary of Digitata Limited, a privately-held multinational technology company that delivers intelligence in the mobile telecommunications and digital media arenas, today announced the launch of the MeMe mobile marketing solution, in partnership with leading mobile network operator MTN Rwanda. The MeMe mobile marketing solution went live Thursday, 18th May 2017. Digitata […]
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Engen Puts A Little F1 In Your Tank – Literally
Engen Primax Unleaded, which has the same fuel technology and engineering that has powered the Mercedes AMG Petronas Motorsport Formula One team to three world championships, is now available at Engen forecourts in South Africa, Botswana and Namibia. To launch the fuel in these countries, Engen is rolling out a comprehensive advertising campaign, extolling the […]
Continue readingMore TagBrand Union captures essence of arise in unique visual ID
Sub–Saharan investment and development company, Arise appointed Brand Union late last year to create and launch its new brand into Africa. The African holdings of three cornerstone investors, namely, Norfund, FMO and Rabobank joined forces to create Arise as a locally based and locally focused company. And in February, the launch took place in Cape […]
Continue readingMore TagManaging the metrics that drive reputation is vital to business sustainability in Africa, finds inaugural Magna Carta Africa Reputation Index
Good governance is the top reputational attribute for telecommunications companies in South Africa Consumers want to see improved working conditions for government employees to reduce the frustration factor Banks should distinguish themselves more in terms of their customer service offering Reputational drivers and attributes vary markedly across key industries in South Africa, highlighting the crucial […]
Continue readingMore TagTBWA launches virtual entrepreneurship academy through social media and video halls in Tanzania
Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media and eventually aired in thousands of video halls throughout the country. The initiative follows a highly successful pilot phase conducted […]
Continue readingMore TagAFRICA IS RIPE FOR DISRUPTION®
Africa’s fluctuating markets require a nimble-footed approach by marketers, who need to challenge convention and adopt breakthrough, original and interesting approaches to their communication strategies. If they don’t, they are not going to survive in an environment where change is the only constant, writes Graham Cruikshanks, TBWA\ Africa’s Director of Africa Operations. The Africa rising […]
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