South Africa’s vastly divergent make up of cultures means that we cannot assume to know everything about our fellow South Africans. By learning more about each other, we evoke a greater sense of peer to peer understanding, more beneficial communication and we can collect vital insights into different cultures. These insights can be used not […]
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Age Of The ‘Agency Of Return’ Is Here
South Africa’s current economic slump means companies are tightening their belts, looking for ways to optimise their operations and make sure all their strategic efforts reflect positively on the bottom line. Within this milieu, the traditional Agency of Record model has begun to make way for the Agency of Return, or strategic brand partner, who […]
Continue readingMore TagNew Bonitas ‘Epiphanies’ TVC builds on successful 2016 ‘Eureka’ campaign
Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka’ campaign with ‘Epiphanies’, a new television commercial and supporting online proof point videos. The second largest open medical scheme in South Africa, Bonitas aims to make quality healthcare accessible to all South Africans and offers a wide range of products that are simple […]
Continue readingMore TagSantam’s new television commercial asks “what could go wrong?”
We live in interesting times. Influenced by advances in science and technology, the world is undergoing significant change, modifying how and where we live, as global climate change becomes a certainty. It’s the age of invention. Artificial Intelligence is a part of life, cars are driving themselves, drones are delivering our food and our homes […]
Continue readingMore TagFCB Joburg MD meets Aluwani fundraisers at Vic Falls
FCB Joburg Managing Director, Thabang Skwambane, has joined former Aluwani interns, Warren Handley and Tom David, at Victoria Falls for a few days of their epic journey on foot from Kilimanjaro to Johannesburg. Handley and David have climbed Kilimanjaro, the highest mountain in Africa, and are currently walking the more than 6000km back to Johannesburg, […]
Continue readingMore TagTop SA Creative Philip Ireland Joins BNRY as ECD
Philip Ireland, one of South Africa’s top advertising creatives and co-founder of Ireland/Davenport, has joined local creative technology company BNRY as Executive Creative Director. It may seem an unlikely mix – an award-winning, above-the-line creative and a below-the-radar outfit that fiercely resists being called an ‘agency’ or a ‘consultancy’. But therein lies the magic, says […]
Continue readingMore TagWestern Cape Government’s Safely Home Video Created by FCB Cape Town Goes Viral
A video created by FCB Cape Town for the Western Cape Government’s Department of Transport and Public Works’ Safely Home campaign has gone viral and ignited social media platforms around the world. It has over 30 million views on the Daily Mail Online site alone. It has also been picked up and shared by traffic […]
Continue readingMore TagVennduke Chigumba joins Brand Union as senior strategist
Brand Union Africa welcomes Vennduke Chigumba in his recent appointment as senior strategist in the Johannesburg agency. Describing himself as ‘a hard working, young African with a fresh mind and a curious nature for marketing and brand strategy,’ Vennduke has an ambition to grow. He earned his BA (honours) for Brand Management at Vega School and a […]
Continue readingMore TagTLC and Hubble partner on dynamic new digital platform in Uber vehicles
Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which […]
Continue readingMore TagWomen hold South Africa’s purse strings
“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Digital Manager of SPARK […]
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