Spitfire Inbound was founded with one aim in mind – to help its clients to improve their marketing strategies using the inbound methodology. It offers a full-funnel service, from attracting visitors to converting leads and closing customers. Since partnering with HubSpot, Spitfire Inbound has built a sustainable business and, today, 100% of its clients are […]
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Kilted Media launches
It’s the man in a kilt! Owlhurst Communications has launched its media and strategy division – Kilted Media. The division is headed by Mark Campbell – aka, the Kilted Man. “An opportunity existed to provide smaller brands and SMMEs with access to media tools, strategy, implementation and negotiation that is normally only available to larger […]
Continue readingMore TagOOH advertising takes a giant stride forward
Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement. As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and […]
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Caxton Local Media makes all the right moves into the digital space
Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising. “We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault, […]
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FCB Cape Town pats Mother City agencies on the back for Cannes performance
FCB Cape Town, one of the most respected agencies in the Mother City, has praised its contemporaries in the coastal town for their impressive performance at the Cannes Lions International Festival of Creativity. Cape Town agencies brought home 12 of the 27 Lions handed to South African agencies during the week-long awards festival; the other […]
Continue readingMore TagPlatinum Seed appoints Ally Behr as Design Director
Digital consultancy Platinum Seed has appointed Ally Behr as its Design Director, as part of its strategy to expand its service offering and build a tightly-knit leadership team to add additional value to its clients. She is the fifth new joiner at the agency in the last two months, with Platinum Seed already having expanded […]
Continue readingMore TagHouse of Brave Lites up Namibia with new Tafel Lite TVC
Namibia Breweries’ Tafel Lite, launched in Namibia one year ago, has released a new TVC geared to attract a new generation of young, proudly Namibian, adults. House of Brave, together with Director Jono Hall of Darling Films, shot the ad on location in Windhoek, with the view of capturing the brand attitude and ensuring local […]
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Chirene Campbell – Managing Director of Owlhurst Communications
Chirene Campbell is the Managing Director of Owlhurst Communications. She has more than 20 years experience in public relations and enjoys creating content that gets the message across first time, no matter the platform. She is a self confessed social media addict and can be bribed with chocolate.
Continue readingMore TagEvent – Digital Influence in SA
Popimedia has commissioned a 3rd party research agency to find out what South Africans are doing online and more importantly, what impact digital influence has on brands and retail. The results will be shared at Popimedia’s July Ad-Tech Academy. Because ad-tech is a unique category in the digital and social media space, Popimedia started Africa’s […]
Continue readingMore TagProActive™ and Wild Island team up again on successful campaign
Following on the success of the 2016 activations campaign, Wild Island once again commissioned ProActive™ to implement a widespread promotion with the objectives of augmenting brand awareness and increasing sales. The campaign, which ran over the Easter period, targeted consumers in Gauteng, Mpumalanga, Limpopo and the Free State. The strategy incorporated various tactical elements that […]
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