FCB Joburg Joint Chief Creative Officer, Jonathan Deeb, added: “At FCB we believe it takes more than just a creative team to create a piece of magic. The other part of the equation is working with clients that are hungry for great work on their brands. Collectively, our constant pursuit is to create work that […]
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Engen Puts A Little F1 In Your Tank – Literally
Engen Primax Unleaded, which has the same fuel technology and engineering that has powered the Mercedes AMG Petronas Motorsport Formula One team to three world championships, is now available at Engen forecourts in South Africa, Botswana and Namibia. To launch the fuel in these countries, Engen is rolling out a comprehensive advertising campaign, extolling the […]
Continue readingMore TagJury for the 2017 APEX awards announced
For over two decades, the APEX awards have honoured highly effective communications campaigns in South Africa. As with previous years, the 2017 edition of the awards sees a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads judge the […]
Continue readingMore TagCondriac Digital Communications does it by the numbers
Keshia Patchiappen, newly appointed Director and partner at Condriac Digital Communications agency explains that it was the processes and attention to detail that attracted her to the opportunity. “Agencies often try and fit a square shape into a round hole; but at Condriac we’re different – we’re looking at individuals who don’t have specific qualifications […]
Continue readingMore TagGreg Bruwer appointed sole Managing Director at TLC
Greg Bruwer, previously Joint Managing Director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD. “After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Greg. “We thank him whole heartedly […]
Continue readingMore TagMark1 launches new website
Mark1 is proud to launch their new and improved website today! www.mark1.co.za was designed by Mark1 Labs in collaboration with the Cape Town based RESPONSIVE team. “We’ve known the guys from Mark1 for a while now, so when they approached us to build and create their new website, we knew we had to pull out […]
Continue readingMore TagNew Account Gain for iKineo
CHEMISTRY BROUGHT IKINEO AND KIFARU TOGETHER Kifaru Logistics, a project management, logistics and procurement company operating in Sub Saharan Africa, has partnered with iKineo. The agency competed against five other agencies to pitch for the account, and was awarded the business based on a chemistry fit. Furthermore, iKineo’s recently launched ‘Fast Track’ business unit, which offers clients a […]
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Brands need to catch up with their influencers
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone […]
Continue readingMore TagBrand Union captures essence of arise in unique visual ID
Sub–Saharan investment and development company, Arise appointed Brand Union late last year to create and launch its new brand into Africa. The African holdings of three cornerstone investors, namely, Norfund, FMO and Rabobank joined forces to create Arise as a locally based and locally focused company. And in February, the launch took place in Cape […]
Continue readingMore TagWalk a mile in your consumer’s shoes to discover the pot of gold!
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very consumer they are trying to reach. It’s not always necessary to work through piles of […]
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