By MetropolitanRepublic Head of Innovation, Dylan Fortune There are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful of […]
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When pigs fly: MetropolitanRepublic awarded highly contested Eskort account
Pitching for new accounts is demanding at the best of times, so bringing home the bacon under challenging COVID social distancing limitations has one agency going hog wild – MetropolitanRepublic has been awarded the highly contested account for pork product powerhouse, Eskort. After almost two decades of working with one agency, Eskort’s marketing team led […]
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Small e-commerce clan creates new Instagram donations concept to raise funds for anti-GBV foundation
A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer […]
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Womandla: The Revolution shall be Tweeted
Sinenhlanhla Jalibane Digital Campaign Manager at The MediaShop Strength, resilience, freedom, risk, power and intelligence are some of the words that describe the power and force of women. History has shown that women united brings about change. Throughout history, women have taken to the streets to protest for their rights and equality https://www.thelily.com/five-womens-marches-throughout-history-that-triggered-political-change/ In our own […]
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Getting the youth on your side post Covid-19
South Africa’s youth has a new attitude towards consumerism that is impacting how they interact with brands and will continue to influence their consumption behaviours post the Covid-19 pandemic. This is the opinion of MetropolitanRepublic Brand Manager, owner of an e-commerce business that actively targets the youth, and member of the Youth tribe herself, Sarah […]
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City of Cape Town encourages citizens to report domestic violence with campaign from HelloFCB+
The City of Cape Town encouraged citizens to report domestic violence during the COVID-19 lockdown with a campaign from HelloFCB+. Acknowledging that many families were under additional strain during the quarantine period because of domestic violence, the City briefed HelloFCB+ to encourage audiences to take action to help those who possibly couldn’t call for help […]
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McCann1886 helps keep the spirit alive during lockdown for East Rand bar
As part of the SME outreach programme it launched during Level 5 of Lockdown, McCann1886 assisted a craft bar chain on the East Rand stay top of patrons’ minds with a number of engaging – and rather unusual – social media campaigns. Owned by Dax Menday, The Green Craft Bar has an enviable reputation for […]
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Self-care Sundays and how brands can get involved
Tsholofelo Mmusi, Junior Media Planner at The MediaShop We often think of self-care as that well-deserved two-week holiday once a year or perhaps twice a year if you’re lucky. We often live for the ‘next holiday’ or ‘hold on for leave’ without realising that we need to rest regularly, because our minds and bodies do […]
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FCB Joburg’s #ThisIsGlugGlug ad for Sasol takes poll position on best liked ads list
FCB Joburg’s “This isn’t just any fuel. #ThisIsGlugGlug television commercial for Sasol Energy has taken poll position on the list of South Africa’s Top 10 Best Liked Ads of 2019. The list is compiled annually by Kantar using its proprietary advertising testing system, Adtrack™, after it has evaluated the impact and liking of all brand advertising […]
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HelloFCB+ and the City of Cape Town gain global attention for Covid-19 business toolkit
The City of Cape Town’s COVID-19 Toolkit for SMMEs, a HelloFCB+ brainchild, is being used as a best practice model for post-lockdown workplace readiness in other parts of the world following its entry into ‘Cities Against COVID-19 Online Global Summit’. The Toolkit, distributed in South Africa in May, was submitted by the City as an entry […]
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