Full-service agency HaveYouHeard, started 2020 with five new clients – Absa, Campari Africa, Jameson Global, Jeep Clothing and Trotters UK. The agency – which has offices in Cape Town, Johannesburg and London – has been appointed by Absa Retail Banking to address its influencer marketing strategy and implementation. Campari Africa has tasked it with similar […]
Continue readingMore TagCategory: Agency News
Debonairs Pizza kicks off 2020 with ‘Last Number’ promotion for its popular Triple-Decker®
Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment, has kicked off 2020 with a campaign from FCB Joburg promoting its popular Triple-Decker® offering. Briefed by Debonairs Pizza’s Marketing Executive Toni Joubert to target the 28-year-old brand’s predominantly youthful target market of single students or part-time workers under the age of 24 […]
Continue readingMore Tag
Are you Offended?
Moti Grauman, Digital Media Strategist at The MediaShop Perhaps it’s time to stop being so sensitive! Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Towards the end of 2019, 702 Afternoon Drive Host, Joanne Joseph, featured two local ads on her show. It was only a five minute segment, […]
Continue readingMore TagSearch Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is according to Marcus Matsi, Head of SEO at Reprise Digital South Africa, an IPG Mediabrands company. Search engines are getting better at understanding content that is crawled. This enhances the user […]
Continue readingMore Tag
South Africa’s top Good News website and source for all good things, has just been announced as South Africa’s Blog of the Year for 2019.
Good Things Guy has just been named the Best Blog in South Africa for the third year in a row and also came in tops as the Best Lifestyle Blog in the country for 2019. Brent Lindeque, the founder of GoodThingsGuy, launched the blog almost five years ago to change the national conversation and give South […]
Continue readingMore TagRobin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled […]
Continue readingMore TagCreative big hitter Tseliso Rangaka appointed Group Chief Creative Officer at FCB & Hellocomputer Johannesburg
Creative big hitter Tseliso Rangaka is returning as Chief Creative Officer to the agency where he started his career, FCB Joburg, also assuming responsibility for the creative output of its specialist agency partner Hellocomputer. A graduate of both Rhodes University and the AAA School of Advertising, Rangaka has spent his 21 years in the industry […]
Continue readingMore Tag
Getting more plenty from #20plenty!Getting more plenty from #20plenty!
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance – all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and cheer from December, the majority of South Africans are left counting their Rands and cents […]
Continue readingMore Tag2019, the year that was for Meta Media
And what a year it was! After opening their doors on 2 January 2019, Meta Media has proven, beyond a shadow of a doubt, that the agency is a force to be reckoned with in the South African media landscape, now and in the future. Meta Media is a member of the Nahana Communications Group […]
Continue readingMore TagSpectrum: South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content to connected individuals, on a hyper local level; ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism. Spectrum’s stats already prove that the […]
Continue readingMore Tag