Underage drinking is an endemic problem in South Africa which increases during the holiday season. To help reduce the misuse of alcohol and rally South Africans to curb underage drinking, SAB, together with integrated brand and communications group, Joe Public United, launched a powerful short film for the SAB’s 18+ #BeTheMentor programme. The film taps […]
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Print is dying and Radio is next!
Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled out of a nerd’s basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian […]
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Tribeca supports annual #Click2Feed initiative to feed hungry cats and dogs
Kicking off on 3 December 2018, over 11 tons of dog and cat food will be donated to 40 animal charities across South Africa – with Tribeca Public Relations (Tribeca) doing its part to support Montego Pet Nutrition’s annual Click2Feed initiative. The Click2Feed campaign aims to support and feed animals in need nationwide. The mechanic […]
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Vodacom Partners with Street Network for Fibre Offering
Vodacom recently partnered with Street Network to drive awareness in Cape Town of the mobile service provider’s fibre offering. To this end, Vodacom has embarked on an awareness campaign that sees it rolling out a thought-provoking execution across a number of strategically-located bus shelters along popular routes in the Mother City, targeting commuting Capetonians as […]
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Establishing a platform for in-store digital growth
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and […]
Continue readingMore TagVega students clean up at SA’s biggest creative award ceremonies of 2018
It’s been another proud year for Vega, a brand of the Independent Institute of Education (The IIE), as the School, its navigators, and students from various fields of study were recognised and awarded at the Loeries, Pendoring, Goldpack, PG Bison 1.618, #YouthTube2018 and PromaxBDA Future Awards. “We are so proud of the talented navigators and […]
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#Takebackthetax Ignites Change
The illicit cigarette trade in South Africa is a parasite, infecting the growth of our country by eroding more than R7 billion in tax revenue every year. Primarily a lack of enforcement and penalties has allowed the illegal industry to thrive, to a point that the number 1 selling cigarette brand in South Africa is […]
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Retroactive knocks it out the park in first two months
Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach […]
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Magnetic Storm pulls off a second successful People’s Port Festival
This weekend Magnetic Storm brought the second People’s Port Festival to life for Transnet National Ports Authority (TNPA). The purpose of the People’s Port Festival is to increase community accessibility to the port and demonstrate that it’s an area ‘for the people’. So, in addition to creating a vibrant, welcoming environment, building on the 2017 […]
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Ads24 Sunday Sundaes: A winning campaign
Ads24 is pleased to announce Merissa Himraj as the winner of its “What Type of Sunday Sundae Are You?” competition. Himraj won a break for two people to the Wilderness in the Western Cape. To win Himraj simply took part in Ads24’s Sunday Sundaes quiz which ran as part of a fun, interactive campaign to […]
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