Mercedes-Benz’s dramatic ‘Return to Chapman’s Peak’ film, which took motorist Christopher White back to the scene of his famous crash in an autonomous S-Class ( http://www.networkbbdo.co.za/portfolio/mercedes-benz-chapmans-peak/), has won one gold and two silver statues for local agency Net#work BBDO at the prestigious London International Awards (LIA).The film won the only gold statue awarded in branded content […]
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The winning streak continues for Joe Public Connect
The Direct Marketing Association of South Africa’s Assegai Awards, recognises integrated marketing excellence and raises the industry bar as we see the growing standard of winning work. As an agency group Joe Public United lives its purpose of growth and believes in always doing better than their best. Continuing this trend the group saw specialist […]
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Spears Aplenty For Ogilvy
Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all. The Assegais, run by the Direct Marketing Association, acknowledge the best in South African integrated marketing, and Ogilvy […]
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Mall Ads offering increases sales for Precious Love Boutique
Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport Square. The retailer’s original business model was selling cosmetics, fashion handbags and weaves via their online and social media platforms and now with a bricks and mortar presence, it is increasing its customer base and total revenue. Precious Love owner, […]
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Toyota Adds TV To Aygo Mix
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market. Briefed by Toyota SA to ensure the Aygo is top-of-mind when it comes to making a first-time car choice, the […]
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Brands are so much more than just a logo
By Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. […]
Continue readingMore TagBDO appoints the looking glass and Alphabet Soup to launch their first local advertising campaign
BDO in South Africa will be working closely with The Looking Glass and Alphabet Soup towards their first local advertising campaign in line with the merger with BDO and Grant Thornton offices in Cape Town, Port Elizabeth and now Johannesburg. The Looking Glass is a boutique agency that specialises in the development and management of […]
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AdColony proves the power of mobile at Smarties!
AdColony South Africa has been named Publisher of Year at the 2018 MMA South Africa Smarties awards which honours innovation and creativity, and measures the impact and success that mobile has on business. The company, which is part of the Nfinity Media Group, also walked away with a Bronze in the Product / Services Launch […]
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Nothing’s too hot for Hunter’s new campaign
A cider so refreshing, that absolutely nothing is too hot for its rejuvenating powers. That’s the idea behind the latest campaign from Hunter’s, Africa’s largest cider brand (and the second-biggest cider brand in the world).Called ‘Nothing’s too hot for Hunter’s’, the new campaign aims to evoke the feeling of seeking out the hottest experiences but […]
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Reputation risk to inform decisions
Grace Belger, Media Training Divisional Head at Meropa Communications says: The advent of social media has made access to information and the spread of opinions easy, which has led to increased transparency and connectivity amongst the public. This inevitably increases the risks associated with your corporate reputation. Analysing and preparing to deal with reputational risk […]
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