TMI Media, a member of the Matrix Communications Group (Matrix Group), has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested 5-month pitch process. TMI Media is one of the fastest growing, independently owned agencies in the country. It has been recognised as a leader by winning a number […]
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Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on the evolution of gaming consoles. I couldn’t suppress the feeling of nostalgia, thinking back to the time my brothers and I got our first console. It was mostly intended for […]
Continue readingMore TagBusiness efficacy still possible through turmoil
The conversation around keeping a business relevant, efficient and purposeful while still being agile in our current pandemic climate is one that circulates the Zoom screens more and more as we navigate the last quarter of 2021. Managing Director of The MediaShop Johannesburg, Dashni Vilakazi looks at which strategies are still relevant in the corporate […]
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Think Creative Africa chosen as creative agency for Inspired Education Group
Through-the-line advertising agency Think Creative Africa has won the Inspired Education Group account following a multi-agency selection process. The agency stood head and shoulders above the rest and from September 2021 will handle all the design, marketing communication and traditional media buying requirements for all the Inspired Education Group schools in South Africa. The Inspired […]
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The MediaShop dominates at MOST Awards!
The MediaShop Johannesburg has taken top honours at the annual MOST Awards once again. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is extremely humbling to be recognised by our industry peers and stakeholders, especially in such an extremely challenging trading […]
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SoulProviders Collective appoints Nosipho Ginindza as Managing Director
The board of SoulProviders Collective (SPC) has appointed Nosipho Ginindza (39) as the new managing director. The appointment, effective from 1 September 2021, sees Ginindza refining the agency’s commitment to being a purpose-led agency. SoulProviders Collective, which is majority-owned by the Matrix Communications Group (Matrix Group), with a women-led management team, is a one-stop creative […]
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Award-winning talent joins Think Creative Africa
Zetu Damane and Thibedi Meso have recently joined through-the-line advertising agency Think Creative Africa. Award-winning through-the-line agency Think Creative Africa welcomes Zetu Damane and Thibedi Meso as Chief Strategy Officer and Executive Creative Director, respectively. The agency has been on a winning trajectory in the pas`t year which has seen them partnering with VMLYR to […]
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An update on the Attention Economy
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of Covid-19. So much has changed since then, but when it comes to attention, the fight […]
Continue readingMore TagPark Advertising invests in community radio across the country
The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience. Amongst the victims of destruction were four community radio stations brought to their knees. Alex FM in Alexandra, MAMS Radio in Mamelodi, West Side FM in […]
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Park Advertising introduces Lucid Media
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]
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