South Africa’s leading quick service restaurant in the pizza segment and FCB Joburg ‘went big’ in Debonairs Pizza’s latest television commercial with outsized locations and props to show why, when you have a taste for big things, the Big Nyana will more than make the grade.The point behind the big house, the big car, the […]
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Shield pushes boundaries, nominated for Newcomer and Campaign of the Year
Combining South Africa’s inherent love of soccer with a literal once in a lifetime opportunity – to train with international giants Chelsea Football Club, Shield has tailored a unique sponsorship property and been shortlisted for both Newcomer of the Year, and Campaign of the Year at this year’s Sports Sponsorship Awards. Gareth Marshall, Senior Brand […]
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Fak’ugesi African Digital Residency goes trans-continental in 2018
The Fak’ugesi Digital Africa Residency, a creative residency to support young digital creatives and innovators, has announced its fifth and most expansive artist’s residency taking place from 8 August until 9 September 2018. First established in 2014, the Residency this year includes artists from Cairo, New Delhi and Geneva, together with an artist from South […]
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Celebrating our sponsors for 10 years of MOST
With preparations now well under way for the 10th celebration of the MOST Awards, the event’s organisers are delighted to announce the addition of more sponsorships for the annual event, which takes place on 13 September 2018 at the Wanderers Club in Illovo, Johannesburg. KayaFM plays a pivotal role as a key sponsor of the […]
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Zwelethu Radebe directs choose-your-own-ending Twitter series for Ford Fiesta
Egg Films’ Zwelethu Radebe directed The Independent State of Nandi, a choose-your-own-ending series of short films brought to Twitter from inside the all-new Ford Fiesta. Released every Monday and Thursday over four weeks across June and July 2018, the eight shorts captured Twitter’s imagination, with the first episode getting over 14 000 votes, 350 retweets, and nearly 2000 Likes, and […]
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Mall Ads launches Mall TV
In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands […]
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FCB Joburg Distills Essence Of ‘Africanacity’ As It Assists Absa Relaunch In Africa
FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.The group’s new brand strategy and identity were co-created by OgilvyRED (New York), Grid Worldwide and Yellowwood, in a year-long process that started in 2017. […]
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King James The Pick of the Litter for Bob Martin’s Global Business
Since winning the Bob Martin SA business in a three-way pitch earlier this year, King James the Second (II) has been hard at work rebranding and repositioning the iconic global pet wellness brand. And last week, launched the first series of television commercials with a fresh creative approach and new tagline. Marketing manager at Bob […]
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Hellocomputer and FCB Cape Town Helps WCG Address Bullying in 5 Questions.
The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard […]
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20 South African fashion designers collaborate on new Castle Lite campaign
Egg Films’ Lebogang Rasethaba directed Money Calling, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of elders. The house is icy and futuristic […]
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