How AI, Automation, and Trusted Data are shaping Next-Gen Customer Service

By Linda Saunders, Salesforce Director Solutions Engineering Africa. Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand fast, consistent, and personalised interactions, yet service teams are spread thin, with inefficient processes and manual taskwork […]

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