FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.The group’s new brand strategy and identity were co-created by OgilvyRED (New York), Grid Worldwide and Yellowwood, in a year-long process that started in 2017. […]
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Hellocomputer and FCB Cape Town Helps WCG Address Bullying in 5 Questions.
The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard […]
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20 South African fashion designers collaborate on new Castle Lite campaign
Egg Films’ Lebogang Rasethaba directed Money Calling, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of elders. The house is icy and futuristic […]
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Project Runway from Ola! Films
Project Runway sees SA’s aspiring fashion designers given a chance to compete for a big break into the industry. The fashion design contestants compete with one another in a five-week reality show on DSTV to create garments restricted by time, materials and theme. One by one they are eliminated until the few left standing prepare […]
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Popular FCB ad campaign wins again
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version […]
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The Journey For Inner Peace Continues For Chicken Licken
The latest Chicken Licken®’s Rock My Soul 3 Straight™ film in partnership with agency Joe Public United is said to be such a satisfying offering, it promises to, once again, bring a true sense of ‘inner peace’ to whoever enjoys it. While, previous Chicken Licken campaigns focused on a journey toward inner peace, this time a new perspective was […]
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The Lewis Group appoints Jupiter CT to launch its new brand, INspire
The Jupiter Drawing Room Cape Town was appointed by The Lewis Group at the end of 2017 to launch its new direct-to-consumer homeware brand called INspire. The new brand launched on 1 June 2018, and will see many South Africans turn to catalogue shopping as well as online to decorate their homes. Jupiter CT’s Executive […]
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Artifact Advertising was awarded lead strategic and creative agency for Galitos
Casual dining restaurant Galito’s recently went out to pitch and Artifact Advertising was awarded lead strategic and creative agency with a brief to re-launch the brand, locally and internationally. Andy Taoushiani, MD Artifact Advertising, says: “With over 15 years’ experience in the QSR industry we are thrilled to add Galito’s to our portfolio of clients. We are […]
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Creating experiences as a day job
A career in event management can be a stressful way to make a living. You have to make sure that every aspect of your client’s event goes perfectly to plan – if something goes wrong it can be a complete disaster. Get it right and you will give your client and their guests an experience […]
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FCB Joburg’s TVC for Toyota’s new SUV a ‘Total Rush’
FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended. Dubbed ‘Rush Squad’, the TVC was created by Creative Director Tian van den Heever, Art Directors Georja Romano & Fezi Mpembe and Copywriters Tracy-Lynn King & Nhlanhla Ngcobo off a brief put together by Toyota SA’s Senior Manager […]
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