Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 last week (Friday June 10) and – no surprises here – FCB Joburg dominated the line-up with five Proudly South African television commercials, three in the Top 10 at positions 3, 8 and 9 and the other two ranking 13 and 18. […]
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Diversity, Equality and Inclusion: What they mean for FCB Joburg nd Hellocomputer
This year’s edition of the Disability Career Expo attracted 1300 learners with disabilities, as well as educators, entrepreneurs, corporate organisations and NGOs. Included in this number were FCB Joburg and Hellocomputer, the only marketing and advertising organisations to participate in the two-day event in May. We asked Joey Khuvutlu, MD of the FCB Joburg and […]
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Toyota continues winning streak with stellar performance at 2022 Car of the Year
Toyota continues its winning streak on the continent with a stellar performance at the 2022 Car of the Year awards that included the overall Car of the Year trophy and four of the nine categories. Monday night (June 6), the South African Guild of Mobility Journalists (SAGMJ) named the Toyota Corolla Cross the 2022 Car […]
Continue readingMore TagKhuvutlu & Rangaka: a timeless and timely partnership
Time is in the eye of the beholder, in that it can be on one’s side or one’s enemy, depending on where and when ‘one’ is standing. For Joey Khuvutlu and Tseliso Rangaka, respectively Managing Director and Chief Creative Officer of the FCB and Hellocomputer Group, it’s the former and also the lens through which […]
Continue readingMore TagJameson’s Month of Comedy refined and re-imagined by RAPT Creative
RAPT Creative has rolled out a refined and re-imagined Month of Comedy for Irish whiskey brand, Jameson. The brand had launched its Month of Comedy platform in 2021 with an April Fools’ prank on social media channels announcing that it had developed a skin-care range. According to Brand Manager, Vuyisile Dlepu, comedy was the ideal […]
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Mullenlowe SA promotes simple life with topical Weet-bix campaign
Integrated marketing communications network, MullenLowe South Africa, has given local consumers something to think about. That’s with the unveiling of a TVC to drive awareness and sales of breakfast cereal Bokomo Weet-Bix, following on from shopper work MullenLowe initiated in 2021 around the notion that “simple is good”. “Weet-Bix – It’s Complicated” highlights just how […]
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Zwelethu Radebe returns from Netflix series to direct Lunch Bar ad featuring local legend Khuli Chana
Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without […]
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Rapt Creative delivers 100% for Windhoek
RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in turn adds value to their relationships. The creative concept behind the campaign – 100% Moments – leverages the fact that, […]
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Lesole Kodisang joins Rapt Creative as the agency’s new Strategy Director
RAPT Creative, the dynamic and nimble creative and executional agency that more than doubled both its staff headcount and revenue in 2021, has appointed Lesole Kodisang as its new Strategy Director with immediate effect. Kodisang boasts an illustrious career, and has worked at – and in some cases headed up strategic planning – at many leading […]
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Boomtown assists First Choice Custard beat sales target
A fresh approach to the big idea from Boomtown contributed to First Choice Custard comprehensively beating its 2021 summer campaign targets. According to the agency’s Business Group Head, Mark Momberg, a key contributor to smashing the sales target was the fact that the agency’s big idea was conceived after its strategists had immersed themselves in […]
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