Boomtown Creative Director, Thule Ngcese, was ranked as the Number 1 Art Director on the 2021 Loeries Official Rankings lists, released late last month. We spoke to him about what this achievement means, and his creative plans for the future. What does your 2021 Loeries achievement mean to you? I have never been one to […]
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Boomtown’s interns design new CI for Ubomi
Boomtown’s design interns for 2021 – members of its highly-successful BAYEZA Graduate Programme – have designed the new corporate identity for the Ubomi Foundation, an Eastern Cape NGO. Explaining the new design, the agency’s design group head, Jesse Sharkie, who worked alongside interns Afra Chinamasa, Tameron Karelse and Temba Mkosi, said that the fact that […]
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Boomtown relaunches Exxaro renewable energy brands
Boomtown has relaunched Exxaro Resources’ two renewable energy companies. The black-empowered mining and energy solutions company listed on the JSE and member of the JSE Socially Responsible Investment (SRI) Index is headquartered in Pretoria. It prides itself in being more than just an industrial business and is driven by the belief that sustainability and empowering […]
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RAPT Creative appoints Group Executive Creative Director
Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across […]
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Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]
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FoxP2’s #16DaysOfLight campaign on finalist list for SA’s inaugural Effies.
FoxP2’s #16DaysofLight campaign against gender-based violence has been named as one of only 38 finalists in the inaugural edition of the Effie Awards South Africa. This latest recognition follows acknowledgment of its creativity and execution, as well as effectiveness, by other jury panels globally and locally. Judges in the 2020/2021 Clio Awards gave the campaign […]
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Toyota SA takes the esports high ground with the launch of The Toyota Gaming Engine
Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the […]
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Ongama Zazayokwe joins RAPT Creative
Ongama Zazayokwe has joined South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, as Creative Director. Born and bred in Soweto, Zazayokwe interned at FCB Joburg before joining Ogilvy & Mather, and then collaborating on the I See A Different You project, which started as a blog and evolved into a small agency and […]
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RAPT Creative launches Jameson #TasteInMusic Campaign
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson, as part of the brand’s efforts to ensure it stays top of mind with consumers. The agency, which played an instrumental role in helping clients who historically relied […]
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RAPT Creative showcases South African cities for Ballantine’s global digital campaign
RAPT Creative, a vibrant, energetic, consumer-centric agency with big ambitions (as shown by it establishing a presence in London and Kyiv at the beginning of this year just 18 months after launch), has successfully contributed to liquor brand Ballantine’s current global campaign. The ‘Stay True Cities’ global digital campaign puts the spotlight on real artists […]
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