Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ strategic positioning to claim ‘Legendary Toughness’. The Toyota Hilux debuted in South Africa in 1969 and, with its 2nd generation launching in 1973, quickly became the country’s favourite […]
Continue readingMore TagCategory: Creative
FCB Joburg appoints Struan Bourquin to lead Toyota SA account
FCB Joburg has appointed Struan Bourquin to lead its business on the Toyota South Africa account, one it has held since 1961 when the agency (then Lindsay Smithers) was asked to launch the first Toyota model to be sold in South Africa, the Toyopet. Making the announcement, FCB & Hellocomputer Johannesburg Group Managing Director, Thabang […]
Continue readingMore Tag
Toya Delazy & Kyle Lewis’s latest collaboration brings high art and afrorave grit to life
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere. Deeply rooted in creativity and self-expression, the 90” film celebrates what every South African feels for the country, and how the country in turn inspires them and makes […]
Continue readingMore Tag
Cape Town ECD one of Creativepool’s Creative Industry Influencers of the Year 2020
Cape Town-based Camilla Clerke, Executive Creative Director at the human connections agency HelloFCB+, has been named as one of Creativepool’s Creative Industry Influencers of the Year for 2020. Home to over 250 000 talented people and 20 000 of the planet’s most innovative companies, Creativepool is the hub that connects the global creative industry. Its Annual Awards […]
Continue readingMore Tag
FCB Joburg launches new ‘star’ in Toyota SA’s galaxy
FCB Joburg has created a 360° through-the-line campaign for the new ‘star’ in Toyota South Africa’s galaxy the Toyota Starlet, utilising television, radio digital and social, out-of-home, print and below-the-line print collateral in dealerships. The Toyota Starlet, an affordable buy with great tech and outstanding safety features, will compete in the highly-competitive Sub B segment […]
Continue readingMore Tag
Mohammad Ali brought back into the ring for Showmax ‘Game Changers’
Egg Films’ Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, ‘Game Changers’. As if that wasn’t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster. Showmax […]
Continue readingMore Tag
Flora gets hearts beating with its new TTL campaign from MetropolitanRepublic
Flora, a South African household favourite produced by Siqalo Foods, has launched a new brand proposition with a through-the-line campaign from MetropolitanRepublic. Encapsulated by the new pay-off line – ‘Whatever your heart beats for, protect it with Flora’ – the proposition aims to solve the growth challenge put to agencies who pitched for the business […]
Continue readingMore Tag
McCann1886 helps keep the spirit alive during lockdown for East Rand bar
As part of the SME outreach programme it launched during Level 5 of Lockdown, McCann1886 assisted a craft bar chain on the East Rand stay top of patrons’ minds with a number of engaging – and rather unusual – social media campaigns. Owned by Dax Menday, The Green Craft Bar has an enviable reputation for […]
Continue readingMore Tag
FCB Joburg’s #ThisIsGlugGlug ad for Sasol takes poll position on best liked ads list
FCB Joburg’s “This isn’t just any fuel. #ThisIsGlugGlug television commercial for Sasol Energy has taken poll position on the list of South Africa’s Top 10 Best Liked Ads of 2019. The list is compiled annually by Kantar using its proprietary advertising testing system, Adtrack™, after it has evaluated the impact and liking of all brand advertising […]
Continue readingMore Tag
HaveYouHeard scores for the #ToyotaEsportsChallenge
73 886 865; 20 000; 182; 11; 4 – these are the numbers behind the success of the inaugural #ToyotaEsportsChallenge, An activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc, #ToyotaEsportsChallenge sought to fill the void created by the postponement of the Premier Soccer League (PSL). It kicked off on […]
Continue readingMore Tag