Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach […]
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Ads24 Sunday Sundaes: A winning campaign
Ads24 is pleased to announce Merissa Himraj as the winner of its “What Type of Sunday Sundae Are You?” competition. Himraj won a break for two people to the Wilderness in the Western Cape. To win Himraj simply took part in Ads24’s Sunday Sundaes quiz which ran as part of a fun, interactive campaign to […]
Continue readingMore Tagblack launches One-Time-Pin verification for android
No email, no problem. Consumers can now sign up for SA’s premium TV entertainment service black, using their mobile numbers. Consumers simply need to enter their mobile number and a one-time-pin (OTP) will be sent to customers to complete the registration process. “Customers were previously requested to use an email address to sign up for […]
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Instagram is the Fastest Growing Social Network Among World Leaders
Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President Joko Widodo, with 12.2 million followers, who more than doubled his followers over the past 12 months, according to the newly released 2018 World Leaders on Instagram study by leading global […]
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Halls SA ‘Owns The Moment’ With Street Network
Halls, the maker of the internationally-renowned menthol throat sweets, took to the streets of Johannesburg to drive awareness of its “Own the Moment” campaign, promoting the online competition and social engagement, and encouraging Google search.The mechanism by which Halls achieved this was a partnership with Street Network, which saw the roll-out of an innovative creative […]
Continue readingMore TagTo Claim Fast Internet for All, VOO Telecom Turns the Infamous Buffering Wheel into a New Medium
Data shows that over 50% of people experience “buffer rage” every day. A state of uncontrollable anger induced by the interruption of online content or streaming video due to slow internet speed. 34% of respondents even suffer more from buffer rage than road rage. Indeed, when it comes to the internet, our needs (and expectations) are growing […]
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Looking up towards 2019…
Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smart watches, […]
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The 2019 Nedbank IMC Conference gets the full frontal on email marketing with Everlytic
As a local service that bears all the potential of your email and SMS campaigns, automating communications and making life easier for marketers, Everlytic is a perfect partner for the 2019 Nedbank Integrated Marketing Conference. For a conference that aims to strip away the fluff in marketing by focusing on what’s important – the bottom […]
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From coins to cards to apps – loyalty in business takes on a new form
Both e-commerce and bricks & mortar companies are exploring various channels to not only retain current customers but attract new business. The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions. These programmes are now much more than a mere once-off merit or […]
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‘You People’ are all the same, says Nando’s
“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with an unconscious bias. It’s used in jest, as a slight and even in outright confrontation – and many South Africans are likely to have used the phrase at […]
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