The Infinite Dial® 2022 South Africa, the leading study on digital audio from Edison Research, will be released and presented by Larry Rosin, President of Edison Research, in a webinar on Thursday, February 24 at 14:00. This second iteration, of what has become a global benchmark to compare digital media consumption trends, is once again […]
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Live broadcasting the new live experience?
Is ‘live broadcasting’ the new ‘live experience’? According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028, oh, yes, indeed it is. The growth of live broadcast is being driven, in part by the fact that they are limited in their scale and reach and are expensive […]
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Sign up and catch the digital audio revolution in Africa
A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched. in_Broadcasting, a broadcast innovation business from HaveYouHeard Group, is curating the series which will explore new mediums and innovative ways to reach the digital-first audience. The first conference, in_Podcast, will offer an inside […]
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If you think online gaming “is just a game”, then you’re not part of The Matrix
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in Gaming. Lockdown was the main reason we saw the spike in the gaming revenue. Already, we know consumers no longer follow channels, but […]
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Toyota SA takes the esports high ground with the launch of The Toyota Gaming Engine
Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the […]
Continue readingMore TagDigital Devaluation is rife – go for quality not quantity
By Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far clear of. Justifying cheap inventory for the sake of ‘audiences’ will only hurt the […]
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BRC announces next Infinite Dial study
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition of the study, set to go infield in August 2021, is sponsored by Triton Digital®, the global technology and services leader to the digital audio […]
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Park Advertising introduces Lucid Media
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]
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The state of social media in South Africa
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some platforms fared better than others. TV benefited from a captive, stay at home audience with more time on their hands. Newspapers and […]
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Podcast landscape in South Africa on brink of delivering real returns
The podcasting business in South Africa is on the brink of delivering real returns for its participants – for podcasters that means meaningful financial reward, and for the brands that have explored the genre as a marketing tool that translates into solid KPIs that would impress even the most jaded of boardrooms. That’s according to […]
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