Isabel Smit, Implementation Planner at The MediaShop We all love a good drama. Following our favourite characters, seeing them grow, falling in love and witnessing the newly created love triangles. Discussing or more accurately, arguing with your friends and fellow soap lovers on how the latest plot will end. Well, in line with the 2020 […]
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South African Heritage Brand refreshes corporate identity, charts a new creative direction
Eskort, the 103-year-old South African brand with an enviable reputation for quality, has partnered with MetropolitanRepublic to refresh its corporate identity and launch a new creative platform with an exciting campaign that walks and talks like a truly iconic South African brand. This moment in the brand’s life cycle is a reflection of its intention […]
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E-Commerce is experiencing an accelerated process of change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast disconnect between brands and consumers throughout the marketing funnel. As we begin to slowly transition […]
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New Debonairs Pizza TVC celebrates SA’s fondness for being ‘happiiii’
Debonairs Pizza is celebrating South Africa’s fondness for being ‘happiiii’ during the festive season with a new TVC from FCB Joburg for its current value deal, the Festive Deal. A large Triple Decker, two small Margherita pizzas and 10 cocktail Cheese Grillers, the Festive Deal is perfect for sharing with friends, not ‘a’ friend; or […]
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Brent Lindeque and Mark Sham team up to bring even more good news!
Suits and Sneakers Founder Mark Sham has teamed up with South Africa’s Good Things Guy Brent Lindeque to bring bigger and better vodcasts that share good news about ordinary South Africans doing extraordinary things. The video interviews will be recorded in the Suits & Sneakers studios and will feature guests Mark Sham, Mandy Weiner, Joe […]
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Moments to melt into with the Good Things Guy #AeroFeelGoodFridays
South Africans love feel-good stories, they bring so much joy and often add a smile to our faces. Good Things Guy loves sharing these stories too, which is why teaming up with Nestle Aero for some feel-good Fridays was a great choice! Aero has launched a campaign to celebrate the good things in South Africa […]
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Boomtown enhances its digital service offering
Following the promotion of Cayleigh Zambonini to Digital Integration Manager, Lisa Snyman to Digital Project Manager and Liesl Silverman to Digital Copywriter, as well as the appointment of Brenda Ulay as Community Manager & Content Creator, Boomtown has enhanced its digital service offering to ensure a ‘digital first’ mindset across the business and for its […]
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McCann1886 creates new TVC for Dettol ASL
McCann1886 created a TVC for global brand, Dettol, to showcase the effectiveness of its iconic Antiseptic Liquid as a disinfectant that can be used across surfaces around the home. Marketing Director, Kunal Sahgal, wanted the TVC to announce that Dettol Antispetic Liquid can now be used on household surfaces including the most germiest – kitchen […]
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MALL ADS Re-Launches MALL TV for Mass Market Audience
Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the […]
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HaveYouHeard brings together Old Mutual AMPD Studios, MTV Base & BET Africa to educate Africa’s youth
Cape Town-based agency, HaveYouHeard, has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels, MTV Base and BET Africa, to educate Africa’s youth on the skills they’ll need to hone if they want to become successful performance and recording artists. The innovative show, called AMPD […]
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