It’s that time of year again – SPARK Media’s annual Sports Day! This year SPARK Media takes participants back to school and more specifically, to that inter-high sports day to unleash their inner jock, cheerleader or nerd.As in the previous years, SPARK Media have again catered to both the sporty and the brainy and invite […]
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Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times
As South Africans continue digesting the unwelcome news of the country’s gross domestic product (GDP) reduction of 2.2 percentage points in Q1 of 2018 – the worst quarterly contraction in nine years – the marketing profession is evaluating its ongoing quest to showcase the value it can bring to business. Speaking during a panel discussion […]
Continue readingMore TagThe Council of Event Professionals Africa launches
In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created. The brain child of the Southern African Association for the Conference Industry (SAACI), the International Festivals and Events Association (IFEA) Africa, and the Exhibition and Event Association of Southern Africa, CEPA […]
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Disruption Opportunity For Sports Consumption In A Changing Media Landscape
Media disruption has entered the global playing field in the form of sports consumption outside of traditional networks, brought on by the growth of technology, changing consumer habits and an eSports evolution. This has seen tech giants challenging traditional distribution and fan engagement; and the rise of Facebook and Amazon as the emerging powers within […]
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SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed […]
Continue readingMore TagSA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed […]
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Going green… and other marketing trends discussed at Madex 2018
Going green is one of the major trends that marketers are seeing in the retail space, and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association of South Africa (MASA). Booysen-Fourie was speaking on the opening day of Madex and Markex […]
Continue readingMore TagNielsen conference outlines optimal media mix for maximum returns
Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as the biggest marketing investment for most brands. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when […]
Continue readingMore TagFlock Helps Streamline Africa’s Travel Indaba, Ditches The Paper
What do you do when you need to guide and facilitate the activities of over 7 000 delegates from 80 countries, more than 1 000 exhibiting businesses, in excess of 1 500 local and international buyers, and 600-plus journalists to make certain they’re on time for over 50 presentations, speeches and networking or social events all while trying […]
Continue readingMore TagIAS Masterclass for Agencies: Collaboration, Flexibility, Agility, Reality
Collaborating with your competitors might have been counter-intuitive years ago, but today it’s a necessity for a successful business. Apart from the slight — though significant — differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does […]
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