As part of its #ACACaresCovid19 initiative to address various issues affecting the marketing, advertising and communications sector, the ACA will be launching a series of webinars. The series is aimed at helping the industry understand the human capital function and the myriad layers of which it is composed. The inaugural webinar, titled The Importance of […]
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HaveYouHeard brings together Old Mutual AMPD Studios, MTV Base & BET Africa to educate Africa’s youth
Cape Town-based agency, HaveYouHeard, has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels, MTV Base and BET Africa, to educate Africa’s youth on the skills they’ll need to hone if they want to become successful performance and recording artists. The innovative show, called AMPD […]
Continue readingMore TagThe business of sports broadcasting – live sport is back!
By: Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst sport lovers feels like a pandemic all on its own. This is the first […]
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Ailing events industry urges corporates for assistance during Covid-19
The South African event industry is reeling and unsure of its future as a result of the Covid-19 pandemic. While the marketing industry has a significant challenge on their hands, a small group of local entrepreneurs are pulling together to provide a solution. “Our local event industry is made up of bright minded entrepreneurs and […]
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Is attention the new media currency?
At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more! “Just because you […]
Continue readingMore TagSpectrum: South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content to connected individuals, on a hyper local level; ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism. Spectrum’s stats already prove that the […]
Continue readingMore TagThe Association for Communication and Advertising Launches Effie Awards South Africa 2020
The Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa, has partnered with Effie Worldwide to launch the annual Effie Awards Programme in South Africa. Effie Awards South Africa replaces the highly respected APEX awards, held annually in South Africa, providing an opportunity to local […]
Continue readingMore TagCell C fans set to WIN this summer with campaign from McCann1886
Cell C has launched its new Summer campaign for 2019. A massive consumer promotion whereby millions of cash prizes are up for grabs as well as smartphones, laptops, data, shopping vouchers and much more, WIN24 Summer is currently the only telco competition that will literally make everyone a winner when they buy a bundle from […]
Continue readingMore TagGolfers and luxury brands: a match made on the golf course
Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who plays golf in South Africa today, and how best to engage with these high-income individuals. The golf course is still one of the best and safest places for South Africans to […]
Continue readingMore TagSPARK Media hosts Michael Charton in #RWC forgotten Bokke vs New Zealand tales
#RWC2019 fever is in the air, and if you’re a rugby lover or history enthusiast, this one is for you. Join SPARK Media and master storyteller, Michael Charton, for a captivating tale about the forgotten Springbok tour of New Zealand more than 80 years ago. Taking place at the Bryanston Country Club mid-October, Michael’s story […]
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