The proliferation of various types of location data and new technologies has moved the Out of Home (OOH) industry into a space where new opportunities are prevailing. OOH is now a well measured media channel. This development, and other key aspects, can be attributed to the successful application of the OMC Roadside Outdoor Audience Data […]
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Trends and Opportunities for Exhibitions in 2018
The new year is almost upon us: budgets have been planned and exhibition calendars booked. The time is now to strategise how your display will stand out from the crowd. Here are the hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018. Trend #1: […]
Continue readingMore TagRespublica appoints Relativ Media
Respublica Student Living, South Africa’s leading student accommodation provider, has appointed out of home specialists Relativ Media to connect brands with the 7,500 students living in its purpose-built residences across Gauteng. Relativ Media’s solution will bring relevant, non-invasive brand advertising to all Respublica students, ensuring the hottest products are top of mind to this captive […]
Continue readingMore TagFlock Online Event Management App Debuts In 25th Country
Flock, the customisable, flexible and cost-effective online event management app, has debuted in its 25th country to date – Nigeria – just weeks after adding country number 24 – Mauritius – to its global footprint. Assisting Flock achieve this milestone was Pottershand Activations and Oracle, a company which has partnered with Flock on the international […]
Continue readingMore TagGlobal Street Store Day is launched to celebrate the 700th Street Store
On the 14th of January 2014, M&C Saatchi Abel hosted the first ever Street Store event in Cape Town – a rent-free, premises-free, pop-up clothing ‘store’ for the homeless. The Street Store is stocked with donations from the public and the homeless can enjoy a dignified ‘shopping’ experience for free. “We didn’t want to keep […]
Continue readingMore TagOMC to announce updated Roadside Outdoor Audience Data
The Out of Home Measurement Council (OMC) will be announcing its much anticipated measurement update of the Roadside Outdoor Audience Data, popularly known as ROAD. The announcement will take place over three events in Durban, Cape Town and Johannesburg over the next week. A panel of Out of Home (OOH) specialists will provide an overview […]
Continue readingMore TagHuggies® supports World Prematurity Day
November is annual World Prematurity Day. Premature birth is the leading cause of death worldwide in children under the age of five. Babies born too early are more susceptible to long-term health problems that affect the brain, the lungs, hearing or vision. In South Africa, 15% of all births, which equates to one in seven […]
Continue readingMore TagMirror, mirror on the wall who is the most successful of them all?
Building a business is not much of a fairytale, but it can be one of the best journeys ever. While it is often stressful, small businesses are often crafted with a personal passion and more often than not, these same businesses support the livelihood of a family, making its success vital. In its recent National […]
Continue readingMore TagCannes Lions announces revamped 2018 Festival
Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure. A streamlined 65th edition of the Festival which will run for five days More than 650 delegate passes given away free as part of new Young Lions initiative New opportunities to celebrate the work throughout […]
Continue readingMore TagKrispy Kreme South Africa takes home Impact award
The highly anticipated Krispy Kreme Global Partner Summit was held this year in Orlando, Florida from the 28th of August to the 31st of August. Each year Krispy Kreme franchisees from all over the globe are invited to attend the global conference. The conference highlights the success of franchises worldwide and gives franchisees a taste […]
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