In early 2017, P&G’s chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as ‘the most important speech in marketing.’ He called for transparency in media buying and viewability and observed, “we have a media supply chain that is murky at best and fraudulent at worst.” Now, four years on, did Pritchard’s […]
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The Marketing Research Foundation announces first MAPS data
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This […]
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How to construct winning activations in a Covid-constrained economy
By Business Alchemist – Andreas Smit. Last year saw a focus on digital and television advertising with an understandably cautious approach to below the line marketing. Due to social distancing, sanitising, and the barrier of mask-wearing, in-store promotions and activations suffered. Yet there were brands who took up the challenge to innovate by using physically […]
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Astrazeneca launches innovative asthma awareness campaign
Over-reliance on reliever pumps linked to increased risk of asthma attacks Recent updated global recommendations have overturned decades of asthma care and represent the most significant change in asthma management in over 30 years. This is according to the Global Initiative for Asthma (GINA). To inform asthma patients about the new GINA recommendations, an integrated […]
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Academic marks are the best way to market a school
ST Benedict’s 100% Matric pass rate remains intact for 46th year! Recognising that the annual IEB National Senior Certificate exams results is the perfect opportunity to promote the school – St Benedict’s College embarked on a full scale publicity campaign to shout about its incredible 2020 matric pass rate. Despite the challenges of COVID-19 – […]
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Siya Kolisi appointed Aquafresh All-in-One Ambassador
Springbok Rugby captain, Siya Kolisi, has announced he has chosen to join forces with Aquafresh as its All-in-One Ambassador and lead a nationwide campaign to inspire the people of Mzansi to reach their full potential. The 29-year-old who led the Springbok team to victory in last year’s Rugby World Cup in Japan, currently plays club […]
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Mass Personalisation – A Targeting Paradox
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that there were trends for the entire decade! In amongst these trends was one that received […]
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I say Sponsorship and you say?
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. The fact is that Sponsorship as a function is no longer as relevant as it once was. It has a purpose, says Marketing and Integration agency G2 Connection, but that purpose […]
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How a new start up is making touch safe again
South Africa has entered Level One of lockdown. Many people now need to weigh the risks of contracting the Coronavirus, on their own, without imposed restrictions from the government. It isn’t easy. Information about what is safe and what isn’t can be contradicting and confusing. What is clear is that the scientific understanding of how […]
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Brands Need Activations to Take Back the Market
There’s more than enough evidence to confirm that consumers aren’t brand loyal and nothing about lockdown changed that. In fact up to 36% of consumers have tried a new brand since the pandemic started and 73% of those consumers plan to incorporate the brands into their new routines1. Recognising this, and that there are no […]
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