Turkish Airlines is the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder – in a TV and digital campaign to further raise awareness amongst business and leisure travellers that the airline is a leading global player flying to more countries and international destinations than any other airline. Through a partnership with […]
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Merrell creating word of mouth marketing with the NFB Great Zuurberg Trail Run
Merrell understands how word of mouth marketing is the best form of social media, and it’s this understanding that has driven the brand’s decision to be the support sponsor for the NFB Great Zuurberg Trail Run (GZTRun) for the second year.Wanting to connect with trail enthusiasts, Merrell sees the GZTRun as a key event in […]
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British Airways converses with Consumers via Airport Ads’ Visionet
British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
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Artifact Advertising was awarded lead strategic and creative agency for Galitos
Casual dining restaurant Galito’s recently went out to pitch and Artifact Advertising was awarded lead strategic and creative agency with a brief to re-launch the brand, locally and internationally. Andy Taoushiani, MD Artifact Advertising, says: “With over 15 years’ experience in the QSR industry we are thrilled to add Galito’s to our portfolio of clients. We are […]
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Andre de Jager: Young creative on the move
André de Jager, a semi-finalist in this year’s Adobe Design Achievement Awards, is one half of the creative team behind SMILE, a campaign aimed at driving social change among South Africa’s youth. As a former student of Vega (a brand of The Independent Institute of Education – The IIE), de Jager took part in the […]
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Creating experiences as a day job
A career in event management can be a stressful way to make a living. You have to make sure that every aspect of your client’s event goes perfectly to plan – if something goes wrong it can be a complete disaster. Get it right and you will give your client and their guests an experience […]
Continue readingMore TagChallenges facing marketers, creative and media agencies in the changing digital environment – identified by AGENCY SCOPE South Africa 2017/2018
Analysis shows that alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI (return on investment). Also, for marketers and agencies, the most mentioned challenges are to deliver bigger creative ideas and be more innovative. This is according to […]
Continue readingMore TagThe world of branded content explained
The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content. Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners, […]
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Brands: taking centre stage at festivals
Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands. What does the word festival mean to you? And if you ask the person next to you it will mean something different. The Oxford English dictionary defines festival as: a day or period of celebration, typically […]
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Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically […]
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