In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. FOR YOUth is a benefits programme […]
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Engen strengthens partnership with FNB eBucks
Engen’s partnership with the revitalised FNB’s eBucks programme continues to flourish. As from the 1 July 2018, Engen has confirmed exclusivity as the programme’s fuel partner of choice when earning and redeeming rewards. Clients can also look forward to earning up to R4 back in eBucks on every litre of fuel purchased. The new rewards […]
Continue readingMore TagKe Yona (it’s time) for #Ads24diski18!
As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles. Now in its second year #Ads24Diski18! is proving even more popular than last year’s event, with agency members blasting vuvuzelas, dancing, singing and egging their […]
Continue readingMore TagUsing the speed of sound
Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions. Andreas Furtner who is the sound guru at Magnetic Storm uncovers the power of sound. The human brain only needs 146msecs to react to […]
Continue readingMore TagStories sharing a boon for digital marketers
Updated Stories feature creates new opportunities for engagement across Facebook’s family of apps “If you’re not already using Stories in your social media marketing, then you’re doing it wrong.” That’s the opinion of Gil Sperling, co-founder and CTO of local Facebook Marketing Partner, Popimedia. Sperling recently returned from F8, Facebook’s annual developer conference, where major […]
Continue readingMore TagWin one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24’s kicks off #Ads24Diski18!
Last year Ads24 introduced players to #Ads24Diski, a game that invited agency contenders to flex their fingers in an online battle for the ultimate title. The competition aimed to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it, online and via mobile devices. […]
Continue readingMore TagWeathermen & Co Welcomes You To Your New Life
New NBL ad drives home Responsible Drinking According to the Motor Vehicle Accident Fund’s statistics for 2017, Namibia experienced 2 280 crashes, 2 001 injuries and 420 deaths between 1 January – 30 July. Most of these were linked to driving under the influence. When asked about their drinking and driving habits, many Namibians admit to […]
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Ruby and the Powerpals make kids electricity wise
Ruby and the Powerpals is an educational resource designed by Eskom in partnership with branded content specialists Creatrix to teach young children about saving electricity in the most creative way possible through love of reading. The well-known story collection introduces children aged 5 to 7 to Ruby, a sweet little girl who learns about electricity […]
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East Point woos shoppers with Katy Perry campaign
In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media. Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With […]
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Cell C Begins corporate identity evolution
Following its recapitalisation in December last year, Cell C has begun the process of evolving its strategic focus and, with this, its brand identity. Aided by FCB Africa group agency, 1886, the mobile communications solutions provider kicked off the rebrand with a colour change to orange and purple on all new marketing materials including all […]
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