It is with great excitement that the BCSA announces new members of their Board and management team, many of whom have a creative background and boast an impressive repertoire of achievements that have moved the marketing and advertising industry forward. Joining the Board are Ebert Grobler (Boomtown), Isayvani Lungoomiah (Grid), Masego Motsogi (Grid), Terri-Leigh Cassel […]
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How safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why […]
Continue readingMore TagDebonairs Pizza sides with working Moms
South Africa’s leading quick service restaurant in the pizza market, Debonairs Pizza, has come down squarely on the side of working moms with its value-for-money deal, a wallet-pleasing On the Double® promotion offering two large pizzas – from a choice of six amazing flavor combinations – for just R129.90. Communicating the deal is a 30-second […]
Continue readingMore TagTLC’s Salon Media gives Antistax a boost
Hair stylists and their customers share a special bond, they tell each other almost everything. Loyalty between stylist and customer is also very strong, so it stands to reason that advertising in this close knit environment offers great returns. “Advertising in salons through our Salon Media business offers advertisers a non-intrusive form of brand recognition […]
Continue readingMore Tag10th Street Breaks the Mould of Strategy and Production
The agency, founded as 10th Street Media in 2014, has simplified its name, it’s brand and invested in state-of-the art new premises in Parktown North. It is also in the process of appointing three key senior roles –strategic director, creative director and art director – to bolster its marketing communications capabilities, while relaunching its website […]
Continue readingMore TagEngen partnership proves the power of support for emerging black entrepreneurs
Unseating his prime competitor to become South Africa’s number one LPG market leader makes Easigas-Reatile Gaz chairman Simphiwe Mehlomakulu extremely proud. But arguably more proud are his partners at Engen, who Mehlomakulu credits with helping position his black-owned and managed company as a key player in southern Africa’s energy sector. Engen calls the former emergent […]
Continue readingMore TagGolfing environment a ‘grand slam’ for brands
Johan Scholtz, Head of Golf Ads, explains how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment. As marketers we want to hit a hole in one. But the same way that consumers are becoming more and more distracted by information that is being constantly pushed onto them, […]
Continue readingMore TagAre you asking the why beyond the why?
Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer. A vital starting point is making […]
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Caxton – So much more than “just a print company”
Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
Continue readingMore TagBrands with a purpose
Engaging where it matters Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions. When we look at it, it makes sense given the country’s demographics. With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a […]
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