Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies. “We went head to head against […]
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What makes an icon?
What do a controversial singer, a boxer and an archbishop have in common? The answer is not the punch line to a comedy skit but the fact that all three are highly revered as South African icons. Brenda Fassie rose from modest beginnings to stardom and was adored for giving voice to a marginalised community. […]
Continue readingMore TagDigital marketing agency Spitfire wins international Inbound Marketing award
It’s no secret that consumers are doing everything they can to avoid as many ads as possible. This ad avoidance, while hampering the traditional advertising efforts of marketers, has led to a relatively new tactic – Inbound Marketing. Recognising exceptional success in this area, Hubspot has named Spitfire Inbound Marketing with the grand prize […]
Continue readingMore TagFirst Choice: Walking the Daisies 2017 headline sponsor
Inspiring people to #move4goodness is part of a campaign created for First Choice by Boomtown to encourage people to live a better, more healthy life. And the partnership with Walking the Daisies ties in perfectly with the campaign. “#move4goodness is all about getting people to upload videos of themselves dancing,” remarks Jess Massyn who manages […]
Continue readingMore TagThe power of personal branding
Who you are is up to you The 30 second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself’ are all opportunities to make a great first impression. According to Donna Rachelson, founder of Branding & Marketing YOU, they are also ideal occasions to […]
Continue readingMore TagIAS Announces Mergers and Acquisition Consulting Division
After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division – IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and […]
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From Printism to Print-o-vation
Fact – local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation. “Historically, creative opportunities in print have been limited,” says SPARK Media’s Strategic Marketing Services Director, Justine […]
Continue readingMore TagOMO Auto flips the gender script with progressive TV Ad
OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – […]
Continue readingMore TagReaching decision makers with your message using data activation
There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that. […]
Continue readingMore TagEngen launches innovative Pharmacy Concept in Kenya
Engen launched its first pharmacy in Kenya earlier this month at its highly-successful Hurlingham branch in Nairobi, in partnership with Payless Pharmacy. Selling over-the-counter and prescription medication, the pharmacy is yet another source of convenience for consumers to choose Engen. “This is a real value-added service to our valued customers in the Hurlingham area, entrenching […]
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