South Africans are open to change, particularly when it comes to trying to save money in tough economic times.They are also firmly under the sway of global energies that are reshaping society in significant ways. Neither of which bodes well for brands that aren’t willing to adapt their marketing efforts to challenging times and a […]
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Mental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]
Continue readingMore TagRelativ Media celebrates second birthday, looks ahead
Maintaining positive business growth in today’s economy is a tough call for any business, even more so in a competitive category like the out of home industry. Relativ Media, a dynamic out of home media business that offers marketers opportunities in prime locations, celebrates its second birthday this month as Relativ Media. MD Brett Tucker […]
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Share of pocket: brand adaption for the mass market
By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside […]
Continue readingMore TagReach 372 900 business minded people through targeted impressions
Amongst many other target groups, SPARK Media’s ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect and deliver relevant, customised Interest Based Audiences. “An Interest Based Audience is a group of consumers who are […]
Continue readingMore TagAn industry compromised by in-house production companies
by Bobby Amm, executive officer of the Commercial Producers Association of South Africa (CPA) An ad agency’s In-House Production Company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs’ and the convenience of a single supplier, most business people would consider it, especially when production costs are so […]
Continue readingMore TagSouth African ad-tech company develops targeted solution to leverage retail’s big data stockpiles
In response to the massive amounts of underutilised data housed by retailers worldwide, Popimedia develops ad-tech solution to provide results-based marketing across the customer journey JOHANNESBURG-based Popimedia, Africa’s largest Facebook Marketing Partner and global social media ad-tech partner, has created a tool to allow retailers full control of the customer journey, across platforms and channels, […]
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SPARK Media extends reach of ROOTS data beyond agencies
ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of […]
Continue readingMore TagMarketing in a Technical Recession
By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, […]
Continue readingMore TagCanal Walk reinventing the shopping experience
If there’s any shopping destination that takes shopping seriously, it’s Canal Walk. Not only do global brands flock to the centre, but shoppers from all over the world come to appreciate the grandeur and beauty of Canal Walk Shopping Centre. Known as one of Africa’s leading retail, leisure and entertainment destinations, in the heart of Century […]
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