Brand Council South Africa is extremely excited to announce the undertaking of its fourth industry-wide research survey, aptly named the Brand Barometer! Columinate, an independent research company, is conducting research on behalf of the Brand Council SA. The objective is strongly focused on assessing the state of the branding industry in South Africa. The Brand […]
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Age Of The ‘Agency Of Return’ Is Here
South Africa’s current economic slump means companies are tightening their belts, looking for ways to optimise their operations and make sure all their strategic efforts reflect positively on the bottom line. Within this milieu, the traditional Agency of Record model has begun to make way for the Agency of Return, or strategic brand partner, who […]
Continue readingMore TagSpotong Magazine celebrates women who are in the business of making business
Spotong, South Africa’s leading township trade magazine, will be celebrating women’s month by hosting their annual Spotong Women in Business event on the 24th of August to recognise women entrepreneurs operating in the thriving township market. Spotong empowers, educates and informs township traders across South Africa reaching more than 35 000 township traders which have an […]
Continue readingMore TagACA Appeals Committee in Telkom Pitch Matter Announced
At a Board Meeting of the Association for Communication and Advertising (ACA) held at the ACA on the 27th July 2017, the Board noted the intention of the three sanctioned agencies’ intention to exercise their right to appeal in terms of the ACA Board decision to suspend their membership for a period of 12 months. […]
Continue readingMore TagDebonairs Pizza takes it to a new level
Debonairs Pizza, South Africa’s most satisfying fast service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it’ to a new level with another television commercial that taps into the social fabric of its core target market. Encouraging South Africans to try the brand-new On the Triple® offering, ‘Levels’ is […]
Continue readingMore TagCreative is the key to effective OOH
Often the most strikingly visible part of our environment, advertising can enlivena city and add something vital to one’s early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York’s Times Square to debut its S8 and S8+, or thrill onlookers like Toyota’s 100-foot-tall billboard […]
Continue readingMore TagBoomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on […]
Continue readingMore TagSeed Academy release results of SA’s largest entrepreneurial survey
Youth entrepreneurship, access to funding and markets remain key challenges More impactful business development support that provides entrepreneurs with robust business basics is needed to increase small business success rates, while a decline in youth owned businesses has emerged as cause for concern given South Africa’s dire unemployment figures. These are just some of the […]
Continue readingMore TagIAS Masterclass – Loeries Durban
How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption An interactive session facilitated by Johanna McDowell, CEO of IAS, with Mike Schalit, CCO of BBDO South Africa, Gau Narayan, Regional Director for BBDO Africa and Selvin Govender, Marketing Director, Mercedes Benz South Africa. Date: Thursday 17 August 2017 Time: […]
Continue readingMore TagTLC and Hubble partner on dynamic new digital platform in Uber vehicles
Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which […]
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