The latest data from the Marketing Research Foundation’s Marketing All Product Survey (MAPS™) first quarter figures of 2024 reveals a slight recovery in Television viewership as the lights stay on. Johann Koster, CEO of the Marketing Research Foundation (MRF), shares his insights on this trend, “We’re encouraged by TV viewership in South Africa as the […]
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Broadcast media measurement through collaborative transparency
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation […]
Continue readingMore TagPrinting SA partners with DWYPD
The printing industry in South Africa is evolving, contributing R60 billion per annum to the economy. Contrary to the belief that print is dying, the sector is thriving with new innovations such as 3D printing and sustainable practices. Printing SA, representing the interests of the printing, packaging, and signage industries, has a rich history of […]
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AFCON 2024 Viewership sets new records for African Sport Audiences
Whether you call it football, soccer, or “The Beautiful Game,” it remains the world’s most-watched sport, with around 40% of the global population interested in it. It’s no wonder then that the 2023 African Cup of Nations (AFCON), hosted in Côte d’Ivoire in 2024, has emerged as a monumental success story in sports broadcasting. The […]
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WPP champions inclusive creativity at inaugural Unite South Africa Awards during Pride Month
WPP last month celebrated the power of inclusive creativity at the inaugural Unite South Africa Awards, recognising the best LGBTQIA+ affirming work from WPP agencies in South Africa over the past three years. Presented in partnership with Mamba Online and The Other Foundation, the awards were spearheaded by WPP Unite, the company’s global LGBTQIA+ community, championing inclusion and […]
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Western Cape Government partners with Ogilvy
After a rigorous pitch process, the Western Cape Government has selected Ogilvy South Africa as their impact partner. The Western Cape Government is committed to providing all residents the opportunity to improve their quality of life and the chance to realise their potential – they’re doing it FOR YOU. “Ogilvy demonstrated a unique understanding of our […]
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Jacques du Preez appointed to the World Out of Home Organization board
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organization (WOO) board in the role of Director for Africa. The WOO is the only global Out of Home Association working to promote and improve the OOH industry on behalf of its members. On […]
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2024 Holiday shopping season will look different
Holiday shopping season will look different for retailers this year as shoppers take on more debt By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services […]
Continue readingMore TagVML Says “Bye for now” To Vodacom
VML South Africa and Vodacom are parting ways. The announcement comes in the wake of a scheduled pitch process that took place as the contract between the two companies neared completion. The announcement marks the conclusion of a successful partnership during which Vodacom enjoyed unprecedented marketing success with a series of high-profile campaigns that aligned […]
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Vodacom SA appoints Ogilvy SA as its Integrated Lead Partner Agency
Vodacom South Africa is proud to announce that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024. Commenting on the appointment of Ogilvy South Africa, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom said, “Aligned to our operational cadence, […]
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