At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular localised national magazines. Containing profiles of successful captains of the industry, social pages, suggested reading material for progressive marketers, competitions and a round-up of SPARK Media news, the publication offers […]
Continue readingMore TagCategory: Newspaper
Hive Digital participates in the Unilever Media Day
Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute […]
Continue readingMore TagSPARK Media invites Lumen to conduct Eye Tracking research
International attention technology company Lumen uses eye tracking software to understand the reality of visual attention on memory and ability to recall messages. SPARK Media, having just released its ROOTS research which shows that many people recall reading their local papers regularly for news and shopping information, will now add another crucial layer to that […]
Continue readingMore TagSPARK Media presents Smart Targeting with the Ehrenberg-Bass Institute
SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes […]
Continue readingMore TagROOTS 2019 research shows that appliances and electronics are major growth categories for women
SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost […]
Continue readingMore TagSPARK Media celebrates strong women!
In celebration of this week’s upcoming Women’s Day, and as a nod to August as Women’s Month, SPARK Media invited each of its female colleagues to flex their feminine muscles. We can do it! This month SPARK Media celebrates all the wonderful women that ignite our efforts in every way. The iconic image originates from […]
Continue readingMore TagContent that resonates with readers has impact for advertisers
As the newly appointed Strategic Projects Editor of its new Content Hub, Gayle Edmunds brings her enthusiasm and experience in the journalism industry to this exciting position, having worked most recently at City Press, a publication she served for more than 14 years, the past seven of which were as the managing editor. With the […]
Continue readingMore TagThe Day The Star’s Front Page Went Blank
No news may be good news but when the country’s most widely read daily, Johannesburg’s The Star, hit the stands with a blank cover today something ominous seemed afoot. Luckily the simple explanation was a seriously smart media campaign by creative media and online marketing agency, Mediology SA, to launch their client, Japan Tobacco International […]
Continue readingMore TagSmall and start up media agencies pay the cost for payment terms
By the Advertising Media Forum (AMF) The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media […]
Continue readingMore TagAds24 welcomes the appointment of a new content head
Ads24 welcomes the appointment of Gayle Edmunds as the Strategic Projects Editor of its new Content Hub. Edmunds brings her enthusiasm and broad experience in the journalism industry to this exciting position, having worked most recently at City Press, a publication she served for more than 14 years. Edmund’s started out on the subs desk […]
Continue readingMore Tag