An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses. “ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within […]
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Ads24 hosts it popular Food for Thought event in Cape Town
Following the success of the Food for Thought event held at Hyde Park in Johannesburg earlier this year, Ads24 is taking its mouthwatering lineup of speakers to Media24’s Nasdak headquarters in Heerengracht Street, Cape Town on Wednesday for a feast of fresh ideas, intriguing thinkers and stimulating discussion. The VIP lineup of media professionals on […]
Continue readingMore TagROOTS 2019 is loading!
South Africa’s largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments. “ROOTS 2019 shows what consumers look like, how they behave, where they shop, […]
Continue readingMore TagData fusion launches!
The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town. #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South […]
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Guzzle revamps premier retail offering
South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, […]
Continue readingMore Tag#Ads24Diski18! And the winners are …
Ads24 is pleased to announce the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August. Nikki Lewin (Alphabet Soup), Wilise Laurent (Dentsu Aegis), Marizanne Scholtz (HAVAS), Keeva Arnold (TBWA Hunt Lascaris), Ilse Hayes (CARAT), Ricardo Lopes (OMD) each walk away with a PS4 console and official 2018 […]
Continue readingMore TagSoccer Laduma and Kick Off: Fan favourites for wide audience reach
Clint Roper, Head of Content Marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a field of opportunity for advertisers. For 21 years Kick Off and Soccer Laduma were fierce sporting rivals, so when Kick Off was brought into the Ads24’s stable, and it was decided that the titles would […]
Continue readingMore TagUtilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with […]
Continue readingMore TagThe world of branded content explained
The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content. Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners, […]
Continue readingMore TagThe value of a quality online advertising environment
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
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