Now in its third year, Ads24’s Food for Thought is coming into its own as a notable annual opportunity to flip perceptions, fire-up synapses and get industry experts thinking and talking about the forces (economic, political, environmental and technological) shaping the future of business. This year’s event explored the notion of humans vs robots, and […]
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#ROOTS2019 mapping the more economically active South Africa
Set in motion with in-field interviews in March 2018, South Africa’s largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic areas. “The ROOTS survey has been conducted every three years since 2001 and […]
Continue readingMore TagNetwerk24’s election coverage gets the nation talking
Netwerk24, Ads24’s premium home for Afrikaans online journalism, proved itself a winning candidate in South Africa’s 2019 elections, by providing up-to-the-minute election results, analyses, commentary and video streaming of events as they unfolded over the week. Together with its sister site News24, the two digital stars reached stellar heights with an enormous spike in web […]
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The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to be. However, it seems that we may be coming full circle as once again the written word is being used to entertain, promote and educate. […]
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#ROOTS2019 – Building Insights with LEGO
ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June. This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new, […]
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Caxton CTP makes sustainability a priority in its business
With almost 50 years in the industry, Caxton CTP has taken steps to ensure that all elements of their print production do not negatively affect the environment. There is a global shift towards going paperless in an effort to save the environment, and a number of companies have been quick to join the bandwagon. However, […]
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THE Glenlivet is set to make history with 1st ever takeover of Business Day
What would convince South Africa’s leading daily business read to allow a brand to take over its front page for the day? Only a celebration with THE finest single malt whisky… In what will be a first for Business Day, THE Glenlivet will stage a brand takeover of the daily paper’s front page on […]
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New ROOTS 2019 has grown
The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban […]
Continue readingMore TagNew media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain […]
Continue readingMore TagPrint advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints. ‘Touchpoints’, a robust quantitative […]
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