Gone are the days of “spray and pray” in online advertising, holding thumbs that your scattered online banners are finding the eyeballs of the right audience. As strategic specialists, SPARK Media are excited to launch a ground-breaking new technology in online display advertising: Dynamic Ads – data-driven, innovative banners which allow for targeted ad customisation, […]
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Q&A with Caxton: Content is Crucial to Local Media Success
In an age inundated with fake news, curating trust with a community is absolutely crucial to the success of local papers. To remain relevant, there’s a huge need for top quality editorial content. We spoke to Irma Green, National Group Editor of Caxton Local Media, about how their papers and digital platforms maintain content that […]
Continue readingMore TagCaxton responds to media reports about being fined by the Competition Commission
Paul Jenkins: Group Chairman, Caxton On Friday, 16 February 2018, there was large scale media coverage around the fact that Caxton and Independent Media had paid an administrative penalty to the Competition Commission. The matter related to Caxton settling a dispute that has been ongoing since 2011. It related to a structural mechanism between the […]
Continue readingMore TagPAMS – a milestone in reading research realised
This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]
Continue readingMore TagPAMS – an innovative Reading currency, releases in February
A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms. “This new readership research of over 150 titles and […]
Continue readingMore TagCaxton Factories: Providing efficient printing solutions
Caxton Local Media is the largest printer of newspapers in South Africa, with 10 strategically located cold-set factories across the country. Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, explains how the first-world technology and national footprint of their factories create a highly-cost effective, seamless printing and distribution solution […]
Continue readingMore TagNo matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye […]
Continue readingMore TagWhat makes Sundays so special for advertisers.
Sunday is the ideal day for people to kick back and relax, or do whatever it is that they love best and Ads24’s Sunday titles – Rapport, City Press, Son op Sondag and Sunday Sun – are the perfect accompaniment for a serene Sunday, which also makes them the perfect platform for advertisers. “The Sunday […]
Continue readingMore TagNetwerk24 boosts advertising scope with the addition of lifestyle titles
November has been a record month for Netwerk24 following the migration of popular Afrikaans lifestyle titles to the news channel. The move, which saw 11 magazine titles added to the Netwerk24 channel, as well as regional news content for the news title Beeld, Die Burger, Volksblad and Rapport ̶ allowing our Afrikaans readers a broad […]
Continue readingMore TagSundays are where South Africans get more bang for their buck
The Sunday newspaper is a weekly ritual for many people. They read it alone, as a couple or as a family. Sunday is when people are relaxed and, with their minds at ease, they can catch up on the news and absorb information effortlessly. Whether it’s at a coffee shop, restaurant or in the comfort […]
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