In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe.Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of economic […]
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Primedia Outdoor becomes official member company of Proudly SA
The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and […]
Continue readingMore TagMassiv Metro ups the numbers in the search for a hero
GSK Consumer Healthcare, manufacturers of Grand-Pa headache remedies, embarked on a search for the ‘Kasi Sterrings’, the community heroes who are personally involved in improving and uplifting their communities, in a nationwide radio campaign at the end of 2017. Newcomer Massiv Metro, a hybrid radio station that reaches taxi commuters in Gauteng and other listeners […]
Continue readingMore TagRelativ Media brings much needed aid to local community
Out of Home specialists Relativ Media has recently made several charitable donations to causes in need: Women of Vision As a part of Relativ Media’s Corporate Social Responsibility programme, the company donated a brand new Suzuki Super vehicle to Woman Vision, a non-profit organisation that addresses high levels of gangsterism, violence and substance abuse within […]
Continue readingMore TagOutdoor Network gets heads turning in Centurion with their new Digital billboard
Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network’s expanding national digital network rollout. The launch further enhances the ability of advertisers, at the flick of a switch, to implement a national digital […]
Continue readingMore TagRelativ excited to announce Katja Wellen as Sales Account Manager
Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group. […]
Continue readingMore TagIncrease in mall foot traffic drives consumer-brand engagement
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands? Brands need to be where the consumers are and what better place than the mall environment. John Faia: GM of Mall Ads™ unpacks the […]
Continue readingMore TagMartell Cognac breaks new ground with striking OOH advert on Africa’s largest animated LED lightbox display site
True to its spirit of pushing boundaries and defying the conventional, the Martell Cognac brand recently unveiled the largest animated LED lightbox display site in Africa – the first time that this animation technique has been used on a billboard of this size, on this continent. “In a cluttered and hotly-contested outdoor environment, only brands […]
Continue readingMore TagTLC’s Salon Media gives Antistax a boost
Hair stylists and their customers share a special bond, they tell each other almost everything. Loyalty between stylist and customer is also very strong, so it stands to reason that advertising in this close knit environment offers great returns. “Advertising in salons through our Salon Media business offers advertisers a non-intrusive form of brand recognition […]
Continue readingMore TagGolfing environment a ‘grand slam’ for brands
Johan Scholtz, Head of Golf Ads, explains how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment. As marketers we want to hit a hole in one. But the same way that consumers are becoming more and more distracted by information that is being constantly pushed onto them, […]
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