Often the most strikingly visible part of our environment, advertising can enlivena city and add something vital to one’s early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York’s Times Square to debut its S8 and S8+, or thrill onlookers like Toyota’s 100-foot-tall billboard […]
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TLC and Hubble partner on dynamic new digital platform in Uber vehicles
Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which […]
Continue readingMore TagTransit Ads™ rebrands to offer bigger, bolder and better
Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful. Transit Ads™ is South Africa’s largest transit media company, boldly leading the way in innovation, marketing solutions and footprint […]
Continue readingMore TagGolf courses attract affluent audience with lifestyle and entertainment
Peter Kohlöffel, National Sales Manager: Golf Ads™, explains that modern golf courses offer something for everyone, which makes them ideal playgrounds for golfers and non-golfers alike. When we think of golf courses, we think of tees, greens, bunkers, fairways and driving ranges. But golf courses are not just about golf. Surprised? The golf course environment […]
Continue readingMore TagAirport Ads® implements nationwide campaign for Telkom
Airport Ads® has implemented a highly visible, targeted, national campaign for Telkom’s Free Me offering. With the primary target consisting of business and leisure travellers, the creative appears on strategically placed static sites across various regional airports – Lanseria International Airport, Bloemfontein Airport, Upington, George, East London and Port Elizabeth – which are regularly frequented […]
Continue readingMore TagNfinity grows again!
Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony. Headed in the South African market by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access […]
Continue readingMore TagOOH advertising takes a giant stride forward
Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement. As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and […]
Continue readingMore TagProActive™ and Wild Island team up again on successful campaign
Following on the success of the 2016 activations campaign, Wild Island once again commissioned ProActive™ to implement a widespread promotion with the objectives of augmenting brand awareness and increasing sales. The campaign, which ran over the Easter period, targeted consumers in Gauteng, Mpumalanga, Limpopo and the Free State. The strategy incorporated various tactical elements that […]
Continue readingMore TagFirst Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote […]
Continue readingMore TagProActive implements campaign for KOO Food Innovation
ProActive™ is rolling out a widespread, national in-store campaign for KOO’s new food innovations – KOO Chakalaka with Beans, KOO Chakalaka with Peas and KOO Baked Beans Lite. The campaign is being implemented in the top one hundred Spar and Pick n Pay Family stores across the country. With the key objectives of creating awareness […]
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