Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, Marketing Manager for Outdoor Network. We all […]
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MTN Goes Static with Airport Ads®
MTN, South African based international mobile operator and World Branding Awards 2016 Brand of the Year winner certainly understands the power of branding and marketing. And it also understands the value of airport advertising as it continues communicating its brand messaging to consumers in this highly targeted and effective Out-of-Home environment. The brand recently highlighted […]
Continue readingMore TagBionic enters the African market with local partners Primedia Unlimited
BIONIC, a successful Facebook Marketing Partner based in Dublin are delighted to announce their entry into the African Market with local partners Primedia Unlimited. BIONIC Africa will be based out of Johannesburg. The growth and the success of their platform in other markets prompted Bionic to look for opportunities to bring the power of Intelligent […]
Continue readingMore TagPrimedia Unlimited has moved
Primedia Unlimited, South Africa’s leading provider of out of home and ambient media solutions has moved offices. The company’s new address is 151 5th Avenue, Sandown. The reception team can be contacted on T: 010 306 5100 or lindaw@primedia-unlimited.co.za for general queries. “We’re delighted to be in a new space – it’s given us an opportunity […]
Continue readingMore TagIf you can dream it, 3D Milling can do it!
[g1_row] [g1_1of1] [g1_space] [/g1_space] The Out of Home market has changed dramatically in the last few years, and more so in the last 12 months – and that’s not including the digital applications that are currently available. One of the coolest kids on the block right now is 3D Milling and it’s bringing a massive […]
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