Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities […]
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Programmatic Digital out of Home has arrived…Ifikile EMzansi!
By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused their digital efforts and rightfully so; you fish where the fish are. Every impression […]
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Beam Suntory on par with Golf Ads campaign
International premium spirits company Beam Suntory has opted for the Golf Ads environment as the perfect landscape from which to extract maximum value from a national Out of Home campaign. That’s for its Roku Gin and Toki Whisky products, as it matches these premium alcohol brands with the predominantly-affluent and high income-earning audience – the […]
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Outdoor Network – Driving a Proudly South African Agenda in an untransformed billboard industry
By Mzukisi Deliwe, Deputy CEO of Provantage Media Group In September it will be five years since Provantage Media Group and Outdoor Network announced the merger of their respective Out of Home media operations, making the coming months a good time to reflect on the journey that ON has taken with PMG and how it […]
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First Hybrid Billboard in SA
Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues to set the standard […]
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Eskort rolls out an out-of-home campaign to start conversations with Mzansi
Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication […]
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PMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of Mobile and OOH
Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create […]
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OMC’s ROAD data paints healthy picture for Out of Home industry
For the first time ever, the Outdoor Measurement Council (OMC) launched its latest iteration of ROAD data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period. Trish Guilford, General Manager of the OMC, said that the OMC and partners, Ask Afrika, Kuper Research, Cuende Infometrics […]
Continue readingMore TagThe Outdoor Measurement Council (OMC) releases latest ROAD data
The Outdoor Measurement Council (OMC) has announced the release of the fourth data set of its ROAD audience data which will take place virtually on the 20th October. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. Entitled ‘Navigating the Future’ the launch […]
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MALL ADS Re-Launches MALL TV for Mass Market Audience
Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the […]
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