By Jaco Lintvelt, Managing Director, Incubeta Africa Those involved in the industry often forget that digital marketing is still relatively nascent. Its dependence on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace. But more importantly, digital marketing professionals are often […]
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A guide to digital marketing for SMBs
By Danielle Senekal, senior digital campaign lead at new-age solutions and systems integrator, +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe journey. You generally don’t need to think too much about how the air traffic controller is guiding your flight or […]
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Social Media Managers need a seat at the table
Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep understanding of digital landscapes and audience engagement. Yet their potential remains grossly underutilised in the planning process – Dean Kriel, […]
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2024 Holiday shopping season will look different
Holiday shopping season will look different for retailers this year as shoppers take on more debt By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services […]
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The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills such as listening, compromise, and problem-solving. But learning behaviours, skills and habits through games and play doesn’t stop there. Games have been shown to help children learn and cement mathematical concepts […]
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Green marketing: success starts at home for the brand – and the marketer
By Willem Steenkamp, senior writer and editor at Flow Communications Marketing can be a cynical, cutthroat business; ask anyone who’s done it. But when it’s authentic and it makes the world a better place, it’s at its very best. Green marketing is a case in point. A concept that first appeared in the 1970s but […]
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Privacy-first advertising: How server-side tracking changes the game By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator, +OneX It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies […]
Continue readingMore TagThe Human ‘X-FACTOR’ in AI-Driven Marketing
By: Jhene Nel, Divisional Head of Sales at Webfluential A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into […]
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By: Murray Legg, Co-Founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. Then came Newton’s apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs’ Apple, putting a powerful handheld window […]
Continue readingMore TagBeyond Viral: The New Era of Influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers a mention on Instagram. It’s from an influencer, someone not yet on the mainstream radar but with a fiercely loyal following, sharing a candid moment that unexpectedly includes the brand’s product. This tag doesn’t just […]
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