By Linda Saunders, Salesforce Director Solutions Engineering Africa. Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand fast, consistent, and personalised interactions, yet service teams are spread thin, with inefficient processes and manual taskwork […]
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Games for marketing: Nothing new but growing in impact
Even if you don’t consider yourself ‘a gamer’, chances are you engage in at least some form of gaming in your day-to-day life. Maybe you keep yourself busy by playing mobile games at night while you watch your favourite series, or maybe you just don’t feel like your day has really started until you’ve completed […]
Continue readingMore TagIf you’re not advertising online, you’re invisible
If you’re not advertising your brand or product online, it’s invisible to the world beyond your immediate physical community. That’s where digital advertising comes in. Digital advertising is easily targeted at particular audiences, down to individual level, and tailored to particular audiences who can immediately follow calls to action. It’s an essential part of the […]
Continue readingMore TagEcommerce Needs to Get More Immersive. Could Video Be the Answer?
Video content can enable e-commerce websites to replicate real-life customer experiences, enticing visitors to spend more time and add items to their shopping carts, all in the video. By Ben Wagner, CMO, VMLY&R South Africa It doesn’t seem that long ago that customers were prohibitively fearful of transacting online. The idea of entering your bank […]
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Tell the truth and tell it fast: Crisis communications in an ‘always-on’ world
Nicky James, managing director, Tribeca Public Relations Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed. […]
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The value of internships in our industry culture
It’s a global problem: Many qualified young people struggle to find jobs despite having degrees because they lack experience. Of course, how can they gain experience if no one is prepared to employ them? Research from the Quarterly Labour Force Survey (Statistics South Africa) shows that South Africa’s unemployment rate in the first quarter of […]
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Agency partnership of the future: unlock unofficial collaboration to create value
By Ima Peter, Business Unit Director and Head of Corporate at Razor PR The trend of ‘unofficial collaboration’ not only connects brands with people, with authenticity, but has opened up new revenue streams (and risks) for businesses that make this connection with popular culture. Here’s why you need to take note of this evolving trend. […]
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Will ChatGPT replace our jobs?
By Richard Frank, CTO of Flow Communications Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns. Creative professionals are asking: are we in danger of losing our jobs to Chat GPT? Are we plagiarising when we outsource parts […]
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Be More Human And Win The Future For Your Brand
By Rogan Jansen Founding Partner and Creative Director, DashDigital Rogan Jansen, Founding Partner and Creative Director, DashDigital explores how brands can build deeper connections with specific demographics in the ever-changing digital landscape. Jansen emphasizes the importance of empathy and understanding the target market, as well as the role of AI and data in brand communication. […]
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I’m In an Agile State of Mind
The secret to work-life balance is thinking agile, says Alex White. “Agile”. It’s a word that gets thrown around too often without enough thought. I’ve heard this come up so many times in various meetings, reviews and even casual corridor conversation. You know how it goes: “We need you/the team/the structure to be more agile.” […]
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