The print-ship has not sailed! Print is simply in the process of reinventing itself and has morphed from ‘ink and paper’ into a multi-dimensional cruise-liner, adding value through additional platforms. Print provides tangible value for advertisers and readers. “While researching the life of print, I learnt that there are approximately 300 000 published magazine titles […]
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Five ways for brands to win with diversity and gender bias
In today’s cultural climate, it’s not a question of whether brands will contribute to important social conversations, but when and how. The ‘how’ all depends on the context in which a brand finds itself, its competitive set, and what kind of license consumers give it to speak credibly into the cultural moment. While the means […]
Continue readingMore TagFake News: Communications Industry Destroyer or Disruptor?
Its influence has played a controversial role in the outcome of the US elections, Brexit, and even in the politics of our own country, with a UK-based PR company working around the clock to save the image of one of the most vilified and politically influential families in South Africa. And it doesn’t seem like […]
Continue readingMore TagBuilding niche communities online
By Tamsyn Friedman, Group Marketing Manager, CBR Marketing Solutions Online communities are places where people choose to be, where they interact with others who share a specific interest – be it cars, bikes, parenting, scrap-booking or any crafts, any number of health topics, books, nature, sports, art, politics, fashion, gardening, pets – just about any […]
Continue readingMore TagMedia habits of Generation Z versus Millennials
In a South African context, we take an objective look at the real media differences between Millennials (age 24 to 32) and Generation Z (under age 24). Upfront, it’s fair to say that these are rather general terms and there is no one conclusive definition of exactly what age these groups should be. If we […]
Continue readingMore TagWhat the Next Generation Youth wants from a brand
In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of youngsub-cultures. Miguel Correia of The Zinto Marketing […]
Continue readingMore Tag11 reasons you’re not seeing ROI on your marketing spend
These days, marketing budgets are tight and every cent spent needs to be accounted for, and that makes calculating a correct ROI even more important. Do this using key indicators to determine whether your marketing efforts are converting into actual cold, hard cash coming back into your business. However, sometimes despite your best efforts at […]
Continue readingMore TagThe time is now! SA youth can blaze a trail to entrepreneurial success
South Africa’s latest unemployment figures make for sombre reading. While official unemployment is now 27.7 percent, the most affected group are young people under the age of 35 with a staggering 38.6 percent of youth unable to find work. Interestingly, according to the 2016 Seed Academy Startup Survey results only four percent of entrepreneurs started […]
Continue readingMore TagGoogle’s new algorithm, lets call it Fred
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings. […]
Continue readingMore TagHow brands can take experiential marketing to the next level using social media
In our customer-centric world, what consumers really want is communication and engagement that dazzles their senses, touches their hearts and stimulates their minds. They want added value and campaigns that deliver entertainment and experiences. Brands which can achieve this are on track for success; and even more so for brands that generate campaigns that create […]
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