The much-anticipated BRC RAMS AMPLIFY™ data and radio currency is here! After the release and presentation this coming Friday 29 October 2021, The Broadcast Research Council (BRC) of South Africa’s new RAMS (Radio Audience Measurement Survey) AMPLIFY™ data will be available to the industry. “We are pleased to announce that the data, which the media […]
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The Good Things Guy named one of South Africa’s best podcasts
Ahead of International Podcast Day on the 30th September, Alcatel has shared some of South Africa’s favourite podcasts, ranging from news and banter to football and true crime. Among our nation’s favourites is South Africa’s Good Things Guy podcast by founder Brent Lindeque. “I’m so incredibly honoured to be named one of South Africa’s favourite […]
Continue readingMore TagLatest RAMS release temporarily on hold
After review, The Broadcast Research Council of South Africa (BRC) says that the new RAMS (Radio Audience Measurement Survey) release to the industry is temporarily on hold as the assessment process brought several factors and considerations to light, which has increased the scope of the exercise, requiring additional time and consideration. “The exercise was fortuitous […]
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Latest RAMS update from the BRC
The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the […]
Continue readingMore TagBRC announces next Infinite Dial study
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition of the study, set to go infield in August 2021, is sponsored by Triton Digital®, the global technology and services leader to the digital audio […]
Continue readingMore TagRAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we […]
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Why SMMEs should podcast
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also the founder of BUSQR and the creator of AMPD Studios (and the director of the MTV Base partnership, AMPD STUDIOS LIVE), both for HaveYouHeard. A veteran of content creation and production […]
Continue readingMore TagThe BRC releases Interim Radio Data
Given the previous lack of available RAMS data due to Covid, the Broadcast Research Council of South Africa (BRC), has now released an interim radio dataset (surveyed by Ask Afrika) to the industry. The need for human connection has never been greater and radio, in part, fulfils that need! “We’re extremely pleased to report that […]
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By Jon Savage, Director at InBroadcasting, a division of HaveYouHeard Podcasting has recently experienced dramatic growth in Africa fueled – like so many innovations on the continent – by the rapid development and adoption of mobile technology, better and broader internet access and, more recently, the overload of available content and more ‘downtime’ caused by […]
Continue readingMore TagThe BRC’s interim radio data available end March!
Hot on the heels of last month’s announcement that the BRC (Broadcast Research Council) would be releasing interim radio data, surveyed by Ask Afrika, the marketing and communications industry can expect the first release of data to software bureaus by the end of March 2021. “We’re extremely excited about the availability of this data, particularly […]
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