The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July 2023 to June 2024, represents the 13th comprehensive 12-month dataset since the survey’s inception. Join the MRF and Plus94 Research on Wednesday, 6 November at 9am, as they present the latest MAPS consumer and media […]
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Broadcast media measurement through collaborative transparency
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation […]
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Insights into fans and audience behaviour
2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers and reinforced football’s status as the continent’s favorite sport. The Springboks celebrated another historic victory, claiming their fourth Rugby World Cup Championship and their second consecutive win. According to the latest 2023 South African Sports […]
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A guide to digital marketing for SMBs
By Danielle Senekal, senior digital campaign lead at new-age solutions and systems integrator, +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe journey. You generally don’t need to think too much about how the air traffic controller is guiding your flight or […]
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Nielsen Sports SA appoints Technical and Innovations Director
Nielsen Sports South Africa, a leader in sponsorship media valuation data analytics, has appointed Eddie Roux — formerly Head of Automation at Nielsen Sports SA and a veteran expert in data analytics — to the newly created Technical and Innovations Director position. This signals an operational shift towards a more technologically driven organisation in a […]
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Effie Worldwide Report Shows Humanity Lies at the Heart of Effectiveness
The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. The report, titled ‘Making Effectiveness Happen’, surveyed 170+ leaders and senior marketers across the industry at the world’s most effective companies, including ranked top performers in the Global Effie Index […]
Continue readingMore TagBRC Announces Update to RAMS Data
The Broadcast Research Council of South Africa (BRC), the independent non-profit industry body providing objective and transparent audience data for the radio, television, marketing and advertising sectors, has announced an imminent major release updating their radio audience measurement data. The Q4 2023 RAMS Amplify dataset will span a comprehensive 24-month period, from January 2022 to […]
Continue readingMore TagNew MRF MAPS™ Consumer Data Reveals Shifting South African Landscape
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS™ (Marketing All Product Survey) dataset through a global webinar presented in partnership with ESOMAR, the world’s leading voice for the data analytics profession. The MAPS™ May 2024 release incorporated three full years of data from 2021 through 2023, […]
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New Survey: Data Will Make or Break Workers’ Trust in AI
A Salesforce survey of nearly 6,000 global knowledge workers suggests that AI has a data problem. Nearly 6 in 10 AI users say it’s difficult to get what they want out of AI right now, with over half claiming they don’t trust the data used to train today’s AI systems. In fact, more than three-quarters […]
Continue readingMore TagMRF and Plus 94 Research announce collaboration with ESOMAR for the latest MAPS
The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive MAPS™ (Marketing All Product Survey) dataset on May 16, 2024. The online event will highlight three full calendar years […]
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