The Brand Barometer Survey, initiated by The Brand Council South Africa, seeks to assess and gain insights into the state of the marketing industry in South Africa. This year marks the 4th Annual Brand Barometer Survey but before we embark on this new journey and are able to interpret and tackle the challenges and opportunities […]
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Kantar Consulting launches as the world’s leading specialist ‘growth’ consultancy
Kantar, WPP’s data investment management division, has merged its four founding brands – Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail – to form Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Each of the four founder brands is a world leader in […]
Continue readingMore TagROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according to ROOTS 2016 – the country’s largest quantitative urban survey. ROOTS 2016 research is made available by BMi Research to marketers, brand owners and distributors, including garage forecourt owners, who are looking for strategic insights […]
Continue readingMore TagWoolworths Food’s continued innovation places it at the top of the Ask Afrika, Orange Index
As this year’s winner of the Ask Afrika Orange Index Awards, Woolworths Food has proven itself as a brand that can consistently reinvent itself to keep pace with local and international consumer trends. Now in its 16th year, the Orange Index has become an important benchmark to measure the highest levels of service delivery among […]
Continue readingMore TagNo matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye […]
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What really gets a magazine noticed on the shelf?
In today’s fast-paced, time-poor world, it’s heartening to know that a magazine’s coverlines trump the cover image when it comes to purchasing choice. Research recently conducted by Caxton Magazines shows that more than half of magazine buyers cite coverlines as their top criteria in choosing which magazine to buy, followed by cover image, then price […]
Continue readingMore TagJoe Public ranks Top Agency by Client Opinion for Integrated Services.
Scopen, is a leading global consulting firm specialising in the communications industry with a deep research base, whose goal is to support the continuous improvement of the industry. An analysis of the research conducted by the firm in its second instalment of 2017, provided information gathered from 217 hour-long in-person interviews with chief marketing officers […]
Continue readingMore TagWhy FMCG brands should target consumers with small format OOH
By Howard Lonstein, Marketing Manager, Outdoor Network. When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and […]
Continue readingMore TagWhat could a South African version of Black Friday look like?
By Vincent Magwenya Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after […]
Continue readingMore TagSCOPEN shows you kept your Promise
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding […]
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