Popimedia has commissioned a 3rd party research agency to find out what South Africans are doing online and more importantly, what impact digital influence has on brands and retail. The results will be shared at Popimedia’s July Ad-Tech Academy. Because ad-tech is a unique category in the digital and social media space, Popimedia started Africa’s […]
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Five ways for brands to win with diversity and gender bias
In today’s cultural climate, it’s not a question of whether brands will contribute to important social conversations, but when and how. The ‘how’ all depends on the context in which a brand finds itself, its competitive set, and what kind of license consumers give it to speak credibly into the cultural moment. While the means […]
Continue readingMore TagThe Publisher Research Council invites the industry to an immersion day
The Publisher Research Council (PRC) has set aside the afternoon of the 11th July to spend with members of the industry to explore recent research changes and answer any questions surrounding the Establishment Survey (ES), SEMs (Socio-Economic Measure), their recent READ studies and the role that the PRC has to play. “As a JIC (Joint […]
Continue readingMore TagMedia habits of Generation Z versus Millennials
In a South African context, we take an objective look at the real media differences between Millennials (age 24 to 32) and Generation Z (under age 24). Upfront, it’s fair to say that these are rather general terms and there is no one conclusive definition of exactly what age these groups should be. If we […]
Continue readingMore TagWhat the Next Generation Youth wants from a brand
In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of youngsub-cultures. Miguel Correia of The Zinto Marketing […]
Continue readingMore TagThe more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum of society. #ReadToEarn “Don’t count the people you reach, reach the people who count,” says Peter Langschmidt, consultant to the PRC. According to statistics pulled […]
Continue readingMore TagGender bias on Instagram
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at user-generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Continue readingMore TagSilverBridge committed to driving employee happiness
The SilverBridge Buying Happiness initiative that forms part of the insurance software services provider’s employee wellness programme is designed to improve their overall happiness by perpetuating the culture of giving within the organisation. “In 2015, I was watching a discussion on how money can buy happiness if it is spent on someone else. This was […]
Continue readingMore TagSouth African sports fans go mobile
The IAB in partnership with Effective Measure recently polled their web and mobile publisher base to gain an understanding of their users online sports habits, and a total of 5900 users responded. “The poll has highlighted how considerably the consumption of sport has evolved and given how important sport is in South Africa it is […]
Continue readingMore TagThe act of Reading delivers a focused and engaged consumer
The Publisher Research Council’s (PRC) latest South African research – Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent reading is more focused and far less distracted. #ReadToRemember Conducted independently by Kantar TNS, the Media View survey, commissioned and funded by the […]
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