The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options. The days of one dimensional AMPS numbers are long gone […]
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24.com leads the way with multiple digital publishing properties ranking #1
Effective Measure’s mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands top six of the fourteen categories, and take second place in a further two. The results show News24 as the top news website for the first half of 2017. The platform clocked a total of 6613960 […]
Continue readingMore TagWDB Investment Holdings increase equity stake in Seed Engine to 51%
Partnership reaffirms commitment to development of black women and youth entrepreneurs WDB Investment Holdings (WDBIH) has increased its stake in Seed Engine (incorporating Seed Academy and the WDB Seed Fund) from 35% to 51%, officially confirming Seed Engine as a proudly 51% black women owned company. Venture capital company Grovest is Seed Engine’s second major […]
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The bright value of Local News Networks
In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa […]
Continue readingMore TagProActive™ promotes road safety awareness for the Automobile Association
With the objective of promoting road safety awareness amongst pedestrians, the Automobile Association (AA) commissioned ProActive™ to implement a nationwide campaign. The focus of the campaign is pedestrians, who, according to statistics, comprise around 40% of all road fatalities annually in South Africa.The campaign strategy is to educate pedestrians about the importance of adhering to […]
Continue readingMore TagBrand Council South Africa announces fourth industry-wide research survey – Brand Barometer
Brand Council South Africa is extremely excited to announce the undertaking of its fourth industry-wide research survey, aptly named the Brand Barometer! Columinate, an independent research company, is conducting research on behalf of the Brand Council SA. The objective is strongly focused on assessing the state of the branding industry in South Africa. The Brand […]
Continue readingMore TagSeed Academy release results of SA’s largest entrepreneurial survey
Youth entrepreneurship, access to funding and markets remain key challenges More impactful business development support that provides entrepreneurs with robust business basics is needed to increase small business success rates, while a decline in youth owned businesses has emerged as cause for concern given South Africa’s dire unemployment figures. These are just some of the […]
Continue readingMore TagPAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights. The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local […]
Continue readingMore TagTop four ways brands can win with a political stance
Trump. Brexit. The refugee crisis. Franco-German calls for European unity. Ongoing terrorist atrocities. Russian involvement in the US elections. The referendum in Turkey. The rise of Populism. It’s been an intense year for global politics, with political, social and ideological differences reaching boiling point. In the midst of a seismic change in global politics, marketers […]
Continue readingMore TagMarketing in a recession and beyond
Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the […]
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