If reaching top positions in both account management and the professionalism of its team is notable, Demographica topped that achievement by ranking number one in several other sectors of the SCOPEN 2017 research results too. Says Johanna McDowell, CEO of the IAS, which partnered with Spanish-based independent research company SCOPEN to produce AGENCY SCOPE 2017: […]
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SCOPEN 2017 and the courage of House of Brave
AGENCY SCOPE 2017, the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS), gives agencies first-hand feedback about marketer’s requirements, based on 217 hour-long, in-person interviews with Chief Marketing Officers (CMOs) from 193 leading South African companies. Among the top five was House of Brave and […]
Continue readingMore TagHuggies® supports World Prematurity Day
November is annual World Prematurity Day. Premature birth is the leading cause of death worldwide in children under the age of five. Babies born too early are more susceptible to long-term health problems that affect the brain, the lungs, hearing or vision. In South Africa, 15% of all births, which equates to one in seven […]
Continue readingMore TagMovember and the Rise of the Metro Male
Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]
Continue readingMore TagPromise top 5 in SA for client satisfaction
Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top 5 after the debut SCOPEN Agency Scope survey. The extensive findings of the latest SCOPEN Agency Scope Review have also revealed numerous first positions for the […]
Continue readingMore Tag2017: SME employment pressure rising
NSBC releases findings of the 2017 National Small Business Survey According to the National Development plan, the SME community is expected to provide 90% of new employment opportunities by 2030. This makes SMEs the driving force behind South Africa’s economy, placing even greater pressure and expectation on a sector that already lacks support and funding. […]
Continue readingMore TagMy Advertising Doesn’t Resonate With African Women
Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70% of these marketers say their own marketing efforts don’t strongly resonating with that target market. In other words, marketers believe that 75% of budget spent on communicating with and marketing […]
Continue readingMore TagScary facts – courtesy SPARK Media
SPARK Media provides us with some ‘Scary Facts’, just in time for Halloween, with insights from their ROOTS 2016 survey.
Continue readingMore TagPeter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world. The Publishing and Data […]
Continue readingMore TagW24 survey shows 1 in 5 women have been sexually abused as the #metoo trend sweeps social media
W24, South Africa’s biggest website for women recently conducted their sixth and biggest Female Nation Survey ever, with just under 16 000 South African women polled, and the findings are compelling. While more than half of the total female respondents surveyed chose to identify with the statement: ‘I am a positive person’, 41% admitted to […]
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