Traditional media and business models are fast making way for digital platforms as users spend increasing amounts of time online and consume more on-demand content. While mainstream television continues to enjoy the lion’s share of marketing budgets in South Africa, digital’s slice is fast growing larger than other channels. Paul Coetzer, Strategic Director at Platinum […]
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What makes an icon?
What do a controversial singer, a boxer and an archbishop have in common? The answer is not the punch line to a comedy skit but the fact that all three are highly revered as South African icons. Brenda Fassie rose from modest beginnings to stardom and was adored for giving voice to a marginalised community. […]
Continue readingMore TagEstablishment Survey full year results unpacked
On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure. The ES is a multi-purpose, multi-media survey providing context for all media platforms and all […]
Continue readingMore Tag5 reasons why Ads24’s Mass Market is the top team to back your brand
By tapping into Ads24’s Mass Market ̶ Soccer Laduma, Daily Sun, Die Son and Kick Off ̶ media buyers, advertisers and marketers are connecting with a culturally rich, diverse, trend-savvy and future forward market that also holds enormous spending power in South Africa. Ads24’s recently kicked off a dynamic series of activations in Johannesburg and […]
Continue readingMore TagMultiple reading occasions halves print’s CPT
Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT). Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]
Continue readingMore TagThe 8th Ask Afrika Icon Brands Awards: Top Trends takeout for 2017
South Africans are open to change, particularly when it comes to trying to save money in tough economic times.They are also firmly under the sway of global energies that are reshaping society in significant ways. Neither of which bodes well for brands that aren’t willing to adapt their marketing efforts to challenging times and a […]
Continue readingMore TagMental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]
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Share of pocket: brand adaption for the mass market
By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside […]
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SPARK Media extends reach of ROOTS data beyond agencies
ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of […]
Continue readingMore TagResearch Fusion soon to be a reality in South Africa
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options. The days of one dimensional AMPS numbers are long gone […]
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